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An impression of IBC 2017! Big thanks to everyone who visited our booth!

Big thanks to all of you who visited our booth at IBC and who attended the 24i IBC Kick-off party hosted by Vindicia, Vimond, Improve Digital, NPAW, Cleeng and Nexstreaming. We hope you enjoyed it as much as we did. It was a great pleasure to have so many people visit our booth and experience our services. OTT Apps At our booth at IBC we showcased our turnkey OTT Apps with a wealth of features and innovations to accelerate time to market, reduce cost, simplify deployment and optimize personalization and monetization across all devices and brands, enabling operators, content owners and broadcasters to expand, scale and grow their Internet TV offerings with flexible and powerful OTT Apps. Meeting or demo? If you did not have the chance to see us at IBC, schedule a meeting and demo with us today or meet with us at one of the other events we attend. Pictures! There were lots of great moments at IBC, we’ve captured a few of them, check out our photo album from IBC here. We look forward to seeing you at IBC 2018! We’ll be at IBC again next year and look forward to seeing you there. Meanwhile- you can find us at various industry events throughout the world, view more events here. Follow us on Twitter @24i_media to stay updated on events we attend, or simply schedule a meeting with us today.

MILLENNIALS ON MILLENNIALS: A LOOK AT VIEWING BEHAVIOR, DISTRACTION AND SOCIAL MEDIA STARS

It’s hard enough to hold one person’s attention, let alone an entire generation’s. Millennials have grown alongside advancements in technology and media platforms, they engage in media like no one else and they’re “grown up” and have money to spend, placing them in intriguing territory with regard to media habits. When it comes to television, their eyes are glued to the screen. With commercials, they’re still tuned in—but their eyes are on their cell phones. Nielsen’s Millennials on Millennials report offers critical insight into the evolving media habits of this highly digital demographic, and it was produced by a team of Nielsen Millennial associates keen to help clients engage and reach a generation that every modern marketer is seeking a connection with. As marketers and advertisers look for the best opportunities to reach this demographic, they need precise insight into the evolving viewing and consumption habits of Millennials, which are closely watched and coveted. A new report from Nielsen, the Millennials on Millennials report, reveals three things you might not have known about Millennials. 1. MILLENNIALS LOVE TV-CONNECTED DEVICES TV still constitutes the majority of video consumption, but every other screen is much more valuable to Millennials. TV-connected devices compose four times the percentage of Millennials’ total video minutes than adults 35 and older: TV-connected devices account for 23% of Millennials’ total time with video, compared with just 6% for consumers 35 and older. And as a result, Millennials spend about 27% less time watching traditional TV (89% among 35+ vs. 66% among Millennials). 2.MILLENNIALS ARE A DISTRACTED AUDIENCE The report looked at a handful of popular, primetime programs to understand the dynamics of multi-tasking and attention among Millennials compared with other generations. During premiere episodes of various primetime programs in the fall of 2015, Millennials were least likely to change the channel during commercial breaks. Less than 2% of 18-34-year-olds changed the channel during commercials, compared with 5.5% of 35-54-year-olds and more than 8% of viewers 55 and older. Given their engagement with other devices, however, Millennials had the lowest program engagement and lowest ad memorability scores during the studied shows. Knowing that audiences, including Millennials, may opt to skip advertising if given the choice, content providers often disable ad-skipping features in their VOD content. In terms of openness to advertising, however, Millennials are quite open to viewing ads as long as the content they are viewing is free on their mobile devices. As a result, marketers and advertisers have a notable opportunity to present their value propositions to young viewers who are tapping into the realm of content available via their connected devices. 3.SOCIAL MEDIA STARS ARE “CELEBRITIES” Among Millennials, social media stars are becoming synonymous with the word “celebrity.” In a write-in section of the Nielsen report, numerous respondents named several social media stars multiple times when asked: “Please list your current top five favorite celebrities.” When tested against mainstream stars, social media stars hold their own in terms of celebrity status. For example, according to Nielsen’s N-Score, a measure of a celebrity’s marketability, male Millennials have a higher opinion of trending social media stars than they do for sports stars, pop stars, actors and actresses Source: Nielsen, http://www.nielsen.com/us/en/insights/news/2017/millennials-on-millennials-a-look-at-viewing-behavior-distraction-social-media-stars.html

MEET 24i AT THE IBC 2016 IN AMSTERDAM, SEPTEMBER 9-12

IBC 2016 is just around the corner! At 24i, we’re getting all fired up to see you and our many industry colleagues at the IBC, hosted in Amsterdam, our hometown. Join our global team throughout the week for unbeatable hospitality, a glimpse of the latest industry innovations and a demo of 24i’s break-through TV app solutions. MEET US! This year we are visiting The IBC 2016 in Amsterdam from September 9-12. We are located in Hall 14 (Content Everywhere), booth F.27. Happy Hour Another tradition is our famous Happy Hour featuring cold beer and some traditional Dutch “bitterballen” every day, starting at 17.00 hrs at our booth L05 in Hall 14 (Content Everywhere). On Sunday, September 11th at 10:00am, 24i's CEO Martijn van Horssen will share his insights on the latest developments in the OTT landscape and will highlight how this changes the game for TV content distribution. Free to all exhibition visitors. Location: Content Everywhere Hub in Hall 14. If you’d like to schedule a meeting or demo with one of our team members, please contact Chantal Favre or simply book us here. We look forward to seeing you at IBC 2016!