Published May 16th, 2017
Consumer habits will continue to evolve with rapid advances in technology. In an increasingly fragmented market across Asia Pacific, innovation driven by consumer needs will be a key tool in the arsenal of pay-TV operators, both big and small. Operators who can offer their customers greater choice and value will flourish in 2017 and beyond.
Over the last few years, technology has transformed the consumption of television. As a result, the pay-TV industry is undergoing a period of change and development with intensifying competition and business model disruption. In Asia Pacific, the industry is projected to grow at a 5.8 per cent average annual rate from 2016 to 2021. However, traditional pay-TV platforms are being threatened by the rise of video on demand (VOD) and over-the-top (OTT) services. 2016 saw the entrance of Netflix in markets across Asia. Other OTT players in the region such as iFlix, Hooq and Viu are also vying for a share of the market.
Although the markets in Asia Pacific are at varying stages of change and evolution, given the differences in economic conditions, demographics, penetration of broadband and pay-TV, and content preferences, there is no doubt that pay-TV providers across the region must develop viable new offerings to retain and grow their customer base.
On every front, at every step in the OTT workflow and ecosystem, evolving technologies and changing consumer habits are driving the industry and impacting the way content is created, delivered, viewed and monetized. Keeping pace in an increasingly fragmented market driven by consumer needs is challenging. Join us at the OTT Days event in Singapore we look into the myriad of technical and business decisions faced when launching an OTT solution.
Moving from analog to digital: In order to provide enhanced services to customers and meet regulatory requirements on analog switch-off, pay-TV providers across the region are expected to continue the move to digital broadcasting. This will be seen across countries such as Singapore, Indonesia, Thailand, Philippines and Vietnam as they work towards switching off analog broadcasting entirely. Customers will benefit from more programming options and higher quality images and sound.
Greater collaboration between pay-TV and OTT providers: The evolving consumer appetite for more on-demand and multiscreen viewing is transforming the TV market. As per the Pay-TV Innovation Forum, a research programme launched by NAGRA in partnership with MTM, Asia Pacific’s OTT video industry is developing rapidly, with around 100 million people subscribing to online video services in 2015. As such, pay-TV providers will have to further embrace all things OTT, including enhancing their core TV service with OTT partner offerings or integrating OTT into their hardware and infrastructure. The increased OTT investments will broaden content options, resulting in happier subscribers, who will have more viewing choices.
TV User Experience (UX): Modern consumers are looking for a seamless, easy-to-use TV experience combining linear and on-demand viewing across all screens. Pay-TV providers will have to rise to the challenge to remain competitive. This includes providing a better integration of the technology ecosystem into a rich UX that delivers the same services on all screens.
More flexibility with personalisation of pay-TV packages and pricing offers: Contract obligations for large channel bundles are losing traction, and one-size-fits-all business models are no longer going to cut it. By leveraging OTT, pay-TV providers are adjusting their business models with new offers, including skinny bundles and a-la-carte options. This also includes more app-based services, stand-alone OTT and TV Everywhere offerings to connect consumers to the content they love.
Diversification into adjacent services: Service providers looking to strengthen their offerings will explore diversification into adjacent offerings, including dynamic data-driven advertising and smart home solutions (such as in-home security and automation). These new services will be driven by large telcos and service providers. In particular, for pay-TV providers that own broadband networks, data is just too big of an opportunity to not be explored. Further investments should be expected from advanced providers looking at leveraging their own network infrastructure to develop new monetization engines.
Taking a broader view on content protection: The growing trend of streaming premium live TV channels and 4K content over the internet is forcing pay-TV operators and content owners to revisit their content security policies. Simply securing content distribution over managed networks is not enough anymore. Controlling piracy with a holistic approach is the new normal. For service providers, this will mean expanding beyond protecting distributed content over any network to incorporating cyber-security media services and forensic watermarking into their portfolio. This will be a necessity to meet content owner requirements and sustain revenues.
Local and regional programming: While the market for global content remains strong, quality local and regional content will become increasingly important for providers and will serve as a key differentiator in an increasingly competitive market. The Pay-TV Innovation Forum research by NAGRA and MTM found that Asia Pacific is characterised by very high levels of cultural and linguistic diversity, with many consumers having a strong preference for content in a local language. As such, providers will be tasked with building a strategy that incorporates both local and global content in order to cater to the diverse customer base in Asia Pacific.
Source: Digital Market
We’re delighted to invite you to join us at the OTT Days in Singapore- a thought-leadership event for the future of OTT. You will hear from the people who are pioneering new strategies and partnerships and exploiting new market opportunities.
Across a half day, the OTT Days event in Singapore offers a free-to-attend summit that informs, inspires and connects members of the video, media and technology community with a combination of unique networking features and a high-level speaker program. Be inspired by industry thought leaders including; Vindicia, 24i Media, AWS Elemental, Diagnal and TiVo.
Secure your free ticket today!
We’re delighted to invite you to join the OTT Days in Singapore- a thought-leadership event for the future of OTT taking place during BroadcastAsia on May 24th from 3:00pm- 6:30pm at the Pan Pacific Hotel. Be inspired by industry thought leaders including; Vindicia, 24i Media, AWS Elemental, Diagnal and TiVo.
Apr 18, 2017
SmartOTT Backstage: Our Content Management system (CMS) designed to empower content owners, broadcasters and operators to unlock the potential of premium video with a service that allows them to enrich and organize their content metadata, offers social interaction, smarter recommendations, personalization, recommendations, continued viewing and superb curated content collections- instantly responsive across devices and regions. Discover more.
SmartOTT: 24i’s off-the-shelf white- label product empowering you to remove complexity from your IPTV and OTT strategy. It’s a cohesive suite that enables you to simplify syndication and deliver your live and on-demand TV & video content to any screen. Learn more.
SmartOperator: Our TV Anywhere front-end solution for TV operators. It is an off-the-shelf product that offers an innovative and uniform user experience across a range of devices. Learn more.
SmartTemplate: For partners who need a standardized front-end solution at the lowest cost but with maximum quality, stability and innovation. This build- once, deploy-everywhere Internet TV app template offers your clients easy access to the OTT market space. Learn more.
SmartApp: a product customized completely to your needs by supporting each client’s specific TV and OTT strategy, requirements, brand and technology integrations. Our in-depth knowledge and expertise with streaming video and interactive TV enables us to develop tailor-made solutions with cutting edge functionalities, realizing truly competitive advantages and strategic value for your company. Learn more.
Nov 28, 2017
On behalf of 24i, Contentwise, MPP Global, Fincons Group and Horowitz Research we would like to thank you for attending OTT day in Los Angeles last week. We hope you enjoyed it as much as we did. We've gathered some pictures from the event, view them here.
Across a half day, OTT Day offers a free to attend summit that informs, inspires and connects members of the video, media and technology community with a combination of unique networking features and a high-level speaker program. The OTT Day in LA brought together some of the brightest minds in the industry, who shared insight and knowledge into the technology and business opportunities in the OTT ecosystem.
OTT Day will be back again, this time in New York on March 7th 2018. Meanwhile- you can find us at various industry events throughout the world, view more events here.
Oct 13, 2014