Published March 10th, 2020
24i Smart Operator enables T-Mobile Czech Republic and Slovak Telekom to efficiently launch best-in-class branded IPTV and TV Anywhere experiences on a wide range of mobiles, tablets, Smart TVs and STBs
Amsterdam, The Netherlands –
March 2020 – 24i, the
industry-leading, global video experience company, today announced that its
Smart Operator product has been deployed by
T-Mobile Czech Republic and Slovak Telekom to provide IPTV and TV Anywhere video experiences to T-Mobile
TV GO, Magio GO and Digi GO customers
in the Czech Republic and Slovakia.
The deployment has now gone live on iOS, Android, Android TV, web
and Smart TVs from Samsung, as well as Linux and Android IPTV set-top-boxes
(STBs). 24i has provided a single code base approach across
all three of the T-Mobile Czech Republic and Slovak Telekom services and includes data-driven content optimisation, discovery
and engagement tools including recommendations, analytics, targeted content and
audience measurement. The 24i-powered services
are proving to be highly popular throughout the Czech
Republic and Slovakia and, together with 24i, have been nominated for a Connected TV Award in Advancing the TV Experience.
Key deployment achievements
“24i Smart Operator provides us with a productized solution that provides a next-generation, personalised video experience for each subscriber.“ said Marcel Šatánek, Head of PM Connected Home & Terminal Management, Slovak Telekom. “A key motivation for choosing the solution is it’s unique ability to enable a ‘develop once, deploy everywhere’ content workflow, effortlessly handle device proliferation, legacy and third-party integrations, while providing instant access to new technologies and platform capabilities. Furthermore, Smart Operator has the ability to manage the linear and on-demand content services for all three brands via a single centralised back-end system. By combining the functionality to provide IPTV and TV Everywhere, 24i saves us time and effort managing our services and the power and flexibility of their solution enables us to provide our customers with an incredible video experience on all devices, both now and in the future.”
“I am thrilled that Slovak Telekom is the first, large-scale multinational to deploy our new, next-generation Smart Operator product,” said Martijn van
Horssen, Joint-CEO of 24i. “We worked very closely with the Slovak Telekom and T-Mobile Czech Republic project teams to ensure that our platform provides all the
functionality they need, as well new features that really excite customers such
as continue watching (cross-platform), binge viewing, view showtimes and
recordings to a STB or the cloud. Before creating our solution for
operators, providing a unified experience across
territories and so many devices would have required a massive engineering
effort. Both operators are already seeing the
benefits of combining IPTV and TV Everywhere in one platform with powerful
branding capabilities. We’re looking forward to ensuring that the T-Mobile
Czech Republic and Slovak Telekom video experiences we
are powering continue to excite and attract consumers throughout the region.”
Operator is a turn-key streaming video app development product that enables
operators to deliver live, linear and on-demand video services via an intuitive
user interface on to any and all devices.
Jul 15, 2015
May 16, 2017
Consumer habits will continue to evolve with rapid advances in technology. In an increasingly fragmented market across Asia Pacific, innovation driven by consumer needs will be a key tool in the arsenal of pay-TV operators, both big and small. Operators who can offer their customers greater choice and value will flourish in 2017 and beyond.
Over the last few years, technology has transformed the consumption of television. As a result, the pay-TV industry is undergoing a period of change and development with intensifying competition and business model disruption. In Asia Pacific, the industry is projected to grow at a 5.8 per cent average annual rate from 2016 to 2021. However, traditional pay-TV platforms are being threatened by the rise of video on demand (VOD) and over-the-top (OTT) services. 2016 saw the entrance of Netflix in markets across Asia. Other OTT players in the region such as iFlix, Hooq and Viu are also vying for a share of the market.
Although the markets in Asia Pacific are at varying stages of change and evolution, given the differences in economic conditions, demographics, penetration of broadband and pay-TV, and content preferences, there is no doubt that pay-TV providers across the region must develop viable new offerings to retain and grow their customer base.
On every front, at every step in the OTT workflow and ecosystem, evolving technologies and changing consumer habits are driving the industry and impacting the way content is created, delivered, viewed and monetized. Keeping pace in an increasingly fragmented market driven by consumer needs is challenging. Join us at the OTT Days event in Singapore we look into the myriad of technical and business decisions faced when launching an OTT solution.
Moving from analog to digital: In order to provide enhanced services to customers and meet regulatory requirements on analog switch-off, pay-TV providers across the region are expected to continue the move to digital broadcasting. This will be seen across countries such as Singapore, Indonesia, Thailand, Philippines and Vietnam as they work towards switching off analog broadcasting entirely. Customers will benefit from more programming options and higher quality images and sound.
Greater collaboration between pay-TV and OTT providers: The evolving consumer appetite for more on-demand and multiscreen viewing is transforming the TV market. As per the Pay-TV Innovation Forum, a research programme launched by NAGRA in partnership with MTM, Asia Pacific’s OTT video industry is developing rapidly, with around 100 million people subscribing to online video services in 2015. As such, pay-TV providers will have to further embrace all things OTT, including enhancing their core TV service with OTT partner offerings or integrating OTT into their hardware and infrastructure. The increased OTT investments will broaden content options, resulting in happier subscribers, who will have more viewing choices.
TV User Experience (UX): Modern consumers are looking for a seamless, easy-to-use TV experience combining linear and on-demand viewing across all screens. Pay-TV providers will have to rise to the challenge to remain competitive. This includes providing a better integration of the technology ecosystem into a rich UX that delivers the same services on all screens.
More flexibility with personalisation of pay-TV packages and pricing offers: Contract obligations for large channel bundles are losing traction, and one-size-fits-all business models are no longer going to cut it. By leveraging OTT, pay-TV providers are adjusting their business models with new offers, including skinny bundles and a-la-carte options. This also includes more app-based services, stand-alone OTT and TV Everywhere offerings to connect consumers to the content they love.
Diversification into adjacent services: Service providers looking to strengthen their offerings will explore diversification into adjacent offerings, including dynamic data-driven advertising and smart home solutions (such as in-home security and automation). These new services will be driven by large telcos and service providers. In particular, for pay-TV providers that own broadband networks, data is just too big of an opportunity to not be explored. Further investments should be expected from advanced providers looking at leveraging their own network infrastructure to develop new monetization engines.
Taking a broader view on content protection: The growing trend of streaming premium live TV channels and 4K content over the internet is forcing pay-TV operators and content owners to revisit their content security policies. Simply securing content distribution over managed networks is not enough anymore. Controlling piracy with a holistic approach is the new normal. For service providers, this will mean expanding beyond protecting distributed content over any network to incorporating cyber-security media services and forensic watermarking into their portfolio. This will be a necessity to meet content owner requirements and sustain revenues.
Local and regional programming: While the market for global content remains strong, quality local and regional content will become increasingly important for providers and will serve as a key differentiator in an increasingly competitive market. The Pay-TV Innovation Forum research by NAGRA and MTM found that Asia Pacific is characterised by very high levels of cultural and linguistic diversity, with many consumers having a strong preference for content in a local language. As such, providers will be tasked with building a strategy that incorporates both local and global content in order to cater to the diverse customer base in Asia Pacific.
Source: Digital Market
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Aug 30, 2017
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