Published April 18th, 2017
Book a meeting and live demo with us at NAB booth #SU11702CM & discover first hand how our in-depth expertise and proven technology can help you turn viewers into fans, empowering you to increase efficiency, reduce cost and set your business up to deliver a richer, future proof, TV experience across all devices and platforms.
At NAB we’ll showcase our comprehensive suite of innovative products, including:
SmartOTT Backstage: Our Content Management system (CMS) designed to empower content owners, broadcasters and operators to unlock the potential of premium video with a service that allows them to enrich and organize their content metadata, offers social interaction, smarter recommendations, personalization, recommendations, continued viewing and superb curated content collections- instantly responsive across devices and regions. Discover more.
SmartOTT: 24i’s off-the-shelf white- label product empowering you to remove complexity from your IPTV and OTT strategy. It’s a cohesive suite that enables you to simplify syndication and deliver your live and on-demand TV & video content to any screen. Learn more.
SmartOperator: Our TV Anywhere front-end solution for TV operators. It is an off-the-shelf product that offers an innovative and uniform user experience across a range of devices. Learn more.
SmartTemplate: For partners who need a standardized front-end solution at the lowest cost but with maximum quality, stability and innovation. This build- once, deploy-everywhere Internet TV app template offers your clients easy access to the OTT market space. Learn more.
SmartApp: a product customized completely to your needs by supporting each client’s specific TV and OTT strategy, requirements, brand and technology integrations. Our in-depth knowledge and expertise with streaming video and interactive TV enables us to develop tailor-made solutions with cutting edge functionalities, realizing truly competitive advantages and strategic value for your company. Learn more.
Join us as we discuss OTT products and the business opportunities with our customer Sinclair Broadcasting Group and partner, Verizon Digital Media Services in a panel at NAB.
The way consumers enjoy media is constantly evolving, creating opportunities and challenges for both new entrants and established players. In 2017, the rate of change only seems to be accelerating and morphing to match modern tastes. To succeed, TV networks and broadcasters are re-imagining their businesses to meet viewers' modern expectations.
This panel will provide attendees with actionable insights into delivering end-to-end OTT products and the business opportunities it offers with key insight and learnings from the largest and most diversified television broadcasting companies in America, Sinclair Broadcast Group, Inc., and the steps to driving revenue and engage consumers on multiple platforms.
During this panel, several key questions will be explored, including:
- What are the main technical and operational challenges for going OTT?
- Capitalizing on technology, business models and devices for scalability and OTT Success
- How hard is it to integrate broadcast and OTT workflows?
- How to successfully deliver OTT products across multiple brands
- Multiplatform viewing: mobile, connected device, and smart TV
Ben Miller, VP digital products at Sinclair Broadcasting Group
Joseph Hopkins, CRO at Verizon Digital Media Services
Martijn Van Horssen, CEO at 24i Media
Moderator: Glenn Hower, Senior Analyst, Parks Associate
When & Where
Wednesday April 26th 2:30PM - 3:00 PM | CM|IP Pavilion in South Upper Hall
Add it to your NAB calendar
Jun 12, 2015
Jan 29, 2019
A new OTT report from Parks Associates predicts OTT services will accelerate their global expansion over the next five years, with more than 310 million connected households having
at least one OTT service by 2024. OTT Video Services: Disruptive Globalization estimates approximately 200 million households had at least one OTT service at home at the end of 2018.
"The U.S. leads in adoption of subscription OTT services, but other regions are experiencing significant growth as new services expand across borders," said Brett Sappington, Senior Research Director, Parks Associates. "Content producers and OTT service providers want to capture audiences, and revenues, worldwide. As a result, Western Europe and other global markets will experience more rapid subscriber growth than North America over the next few years.”
“The US leads in adoption of subscription OTT services, but other regions are experiencing significant growth as new services expand across borders,” said Brett Sappington, senior research director, Parks Associates . “Content producers and OTT service providers want to capture audiences, and revenues, worldwide. As a result, Western Europe and other global markets will experience more rapid subscriber growth than North America over the next few years.”
The report also found that device preferences vary significantly from country to country. While US households prefer smart TVs or streaming-media devices, Canadians more often use game consoles than the Americans, and in Asia, smartphones and mobile-only devices are most prevalent.
“Ultimately, the success or failure of a service relies on the quality of its content library, but small variations in pricing and user experience can cause significant adoption differences across countries,” Sappington said.
“For example, HBO has tested its OTT service with pricing tailored to specific regions, with variances from Spain to the Nordic countries to the US. This level of experimentation will continue in the near term as service providers and content creators continue to test and tweak to find
the right formula for pricing, content and service quality for each region.”
Jul 11, 2017