Published January 29th, 2019
A new OTT report from Parks Associates predicts OTT services will accelerate their global expansion over the next five years, with more than 310 million connected households having
at least one OTT service by 2024. OTT Video Services: Disruptive Globalization estimates approximately 200 million households had at least one OTT service at home at the end of 2018.
“The U.S. leads in adoption of subscription OTT services, but other regions are experiencing significant growth as new services expand across borders,” said Brett Sappington, Senior Research Director, Parks Associates. “Content producers and OTT service providers want to capture audiences, and revenues, worldwide. As a result, Western Europe and other global markets will experience more rapid subscriber growth than North America over the next few years.”
“The US leads in adoption of subscription OTT services, but other regions are experiencing significant growth as new services expand across borders,” said Brett Sappington, senior research director, Parks Associates . “Content producers and OTT service providers want to capture audiences, and revenues, worldwide. As a result, Western Europe and other global markets will experience more rapid subscriber growth than North America over the next few years.”
The report also found that device preferences vary significantly from country to country. While US households prefer smart TVs or streaming-media devices, Canadians more often use game consoles than the Americans, and in Asia, smartphones and mobile-only devices are most prevalent.
“Ultimately, the success or failure of a service relies on the quality of its content library, but small variations in pricing and user experience can cause significant adoption differences across countries,” Sappington said.
“For example, HBO has tested its OTT service with pricing tailored to specific regions, with variances from Spain to the Nordic countries to the US. This level of experimentation will continue in the near term as service providers and content creators continue to test and tweak to find
the right formula for pricing, content and service quality for each region.”
Additional research from the report includes:
* Roku is the streaming media device supporting the most OTT services (66% of all available)
in the U.S.
* Nearly two-thirds of OTT services available in the U.S. are available
in at least one additional market.
* Bollywood’s T-Series YouTube channel has 74 million subscribers.
* 70% of broadband households in the U.S., 64% in Canada,
and 52% in the U.K. have at least one OTT service.
Jul 26, 2019
Apr 05, 2019
The 24i team will be attending the NAB show, booth SU9610. If online video is an integral part of your business, we would love to talk to you! Schedule a meeting today.
24i Media’s turnkey solution to build and launch streaming video applications comes with a wealth of features and innovations. Designed to accelerate time to market, reduce cost, simplify deployment and optimize personalization and monetization across all devices and brands, 24i enables operators, content owners and broadcasters to expand, scale and grow their Internet TV offerings with flexible and powerful OTT Apps.
Apart from showcasing and demoing our new innovations, including our voice integration, ATSC 3.0 solution and AI solution to enhance video content for better discovery and personalization, we would also love to show off our awesome products, powering some of the leading brands in the world today, including: Sinclair Broadcasting Group, Tennis Channel, Pure Flix, Globo, RTL, iflix, Entel and many more.
Schedule a meeting with our streaming video experts and learn how we can help you turn your viewers into dedicated fans.
A few ways to connect with 24i at NAB:
Monday April 8 through Wednesday April 10 from 9:00am to 6.00pm, Thursday April 11 9:00am to 2:00pm. Schedule your meeting here.
Schedule a meeting with us to see our products in action. We’ll show you how our technology framework helps you create and launch modular and flexible, state-of-the-art streaming video applications. Solutions tailored to meet your needs.
Join our CEO and partners for media-focused panels at the NAB Show
Panel: Winning Hearts and Minds to Compete in the TV Battleground |
When: Monday April 8 | 12:00 PM – 12:40 PM | Read more
Panel: Niche finds its Niche: The Direct-to-Consumer Revolution |
When: Tuesday April 9 | 2:20 PM – 2:40 PM | Read more
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We’re super excited for yet another awesome NAB and look forward to see industry friends and peers again. If you have questions, please reach out to us email@example.com
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Apr 18, 2017
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