Published February 5th, 2019
Research from Frost & Sullivan has revealed that the explosion of OTT and user generated (UG) video content in the current multiscreen environment is creating strong demand for monetization technologies among both content owners and advertisers.
The F&S report, Global Online Video Advertising Market, Forecast to 2023, calculates that the targetability, personalization capabilities and interactivity offered by online video advertising solutions will drive the $30 billion market toward $120 billion by 2023.
The study also notes that the rapidly expanding viewer pool of live/linear and video-on-demand (VOD) content such as sports and special events has spawned a large market for seamless ad delivery, with elements such as dynamic ad insertion, that is consistent across devices and platforms. It also says that cloud- powered server-side ad insertion will emerge the dominant technology as it meets stringent monetization and user experience demands.
“By the end of the forecast period, video ads are forecast to account for more than 20% ofall digital ad spending,” said Aravindh Vanchesan, digital transformation industry analyst at Frost & Sullivan and author of Global Online Video Advertising Market, Forecast to 2023.
“Mobile video ad spending, in particular, will account for 75% of digital video ad spend as advertisers, media companies, and publishers follow audiences away from traditional TV and desktop. While ad insertion technologies are finding high uptake among advertisers, ad blockers also are becoming common on both desktop and mobile platforms. This is resulting in lower completion rates and lost revenue opportunities…Besides, as the competition continues to intensify, there will be a need to prioritize market education and awareness initiatives to communicate vendors’ competitive strengths in capabilities.”
As the online video advertising market becomes increasingly populated, participants can stay competitive by seizing the growth opportunities presented by:
* Offering smooth, scalable, high-quality live video experiences optimized for
* Delivering targeted ads to millions of concurrent viewers.
* Engaging in merger & acquisition activity with regional, niche vendors, especially for ad tech solutions.
* Embedding products and services with personalization and customization capabilities such as user video profiles, recommendations, and localization for device and region.
* Ensuring scalability of DAI solutions, particularly for live video events.
As OTT continues to surge, media companies cannot afford to wait on the sidelines. Digital media consumers across generations are increasingly in the driver’s seat—and their expectations to content, quality and user experience, are at an all-time high. Some major shifts are now occurring. What are the implications for technology, media, and telecommunications companies?
What to expect:
- Be inspired by a wide range of presentations from highly respected, industry thought leaders
- Get updated on the latest trends and future of streaming media
- Strengthen and enhance your network with industry peers in an exclusive and relaxed setting
- Share experiences, best practices, and know-how
- A fabulous networking drink reception & delicious coffee breaks
Secure your ticket to the OTT Day in London today and gain a 360 degree view of the OTT ecosystem.
Apr 07, 2020
First Look Media launches new OTT streaming video service for ‘culture cravers’ on topic.com, Apple TV and iOS, Android, Amazon Fire TV and Roku.
Amsterdam, The Netherlands - 7 April 2020 – 24i, the industry-leading video experience company, today announced that Topic, the new entertainment streaming service from First Look Media, has chosen 24i to power its new streaming video experience across topic.com, Apple TV and iOS, Android, Amazon Fire TV and Roku.
24i provides Topic with a brand-new suite of subscription and ad-supported video applications each with a consistent, intuitive video experience irrespective of viewing platform or device. The next-generation 24i Smart OTT productised solution, integrated with specialist partner technologies from Bitmovin, CenturyLink, Cleeng, EZDRM and JUMP enables Topic to extend, manage and monetize its programming to a fast-growing audience of ‘culture cravers.’
“We’re committed to providing our audiences with compelling and thought-provoking programming that reflects their values and interests, wherever they wish to access it,” said, Ryan Chanatry, Topic’s General Manager. “The smart products and solutions provided by 24i enable the Topic team to dynamically create next-generation video experiences, customize the presentation of titles by platform, and to differentiate Topic in an increasingly competitive direct-to-consumer video market”.
Topic, which officially launched November 21 2019, is a new streaming service offering North American premieres of global favourites along with original programming that includes a variety of scripted dramas, comedies, discussion shows, documentaries, and non-scripted programming which highlight human-focused stories from creators with a passionate point of view.
“The quality and variety of Topic’s programming make it extremely attractive to their growing audience,” said Martijn van Horssen, Joint-CEO of 24i. “By being able to support Topic’s platform-agnostic delivery strategy, we are delighted to deliver their next-generation video experiences and super-charge their growth to new platforms and audiences.”
Topic aims to push the art of storytelling to new heights by exploring different genres and media formats to develop and showcase impactful and engaging programming. The new service sources programming from leading global media companies, acquiring the rights to titles premiering at the world’s most prestigious film festivals as well as streaming original programming produced in-house by Topic or in partnership with some of today’s most prolific creators. Topic’s parent company is First Look Media, a company that was launched in 2013 by eBay founder Pierre Omidyar.
Within the 24i Smart OTT product, Topic can readily launch and manage its new, next-generation OTT service and extend its reach to multiple platforms, including iOS, Android, Apple TV, Roku and the web. In addition, the 24i SMART BACKSTAGE management and insight manager ensures Topic delivers a consistently high-quality and personalised streaming service to every subscriber on their choice of device.
Aug 13, 2020
Cambridge and Amsterdam, 13 August 2020 - Amino,
and sister-company 24i, today announced that
on 3/8/2020 Youfone launched the first
Android TV service in the Netherlands, providing consumers with a
next-generation converged OTT, VoD and live TV experience on TVs and mobile devices.
The Youfone service is powered by the
24i Video Experience Platform and devices from Amino, providing an end-to-end
solution that enabled the Dutch MVNO to completely refresh its user experience
and expand the reach of its TV service.
“The unique power, flexibility and
breadth of the integrated 24i and Amino solution meant that Youfone launched
the Netherland’s first Android TV service in just 5 months, rather than
embarking on a major engineering project of a year or more if we had followed
another path,” said Valentijn Rensing, CEO of Youfone.
“A key advantage of the 24i and Amino solution
is that it is truly end-to-end: covering all the functions we need from content
ingest, encoding and transcoding, management, customer care, content
distribution, all the software required from front-end to back end and even the
set-top boxes serving our TV viewing customers,” concluded Rensing.
Powered by the 24i Video Experience Platform, Amino 7x Android set-top boxes, and Amino OS, this is the first
deployment of the joint 24i and Amino cloud-based solution which enables video
delivery from any source to any device.
Youfone, whose TV service was initially
launched in 2017, tapped 24i and Amino in December
deliver an expanded TV and OTT offering. 24i and Amino partnered to provide
everything the Youfone service required, from smart Set-Top-Box (STB) hardware,
service management, a robust backend, and an intuitive UI layer. Functionality
includes transcoding, middleware, CDN, and front-end applications for Android,
iOS phones, and tablets; enabling live TV, catchup, restart and nPVR for
approximately 100 channels. This is the first joint deployment announced since
24i became an Amino Technologies group company in July 2019.
The turnkey, multiscreen solution provides Youfone with
the operational flexibility to deliver local or hosted live and on-demand
streaming content to any device and platform, including Linux and Android TV.
The hardware product deployment runs on AminoOS,
all managed through Amino SM
Amino’s cloud-based service management platform.
The solution is a hybrid cloud
deployment taking advantage of on-premise private cloud services for 24/7
headend services that minimize infrastructure cost and public cloud services to
maximize flexibility. It provides Youfone with nimble, modular operational
services, ranging from content ingest, infrastructure, capacity, load, API and
front-end monitoring, to change management and 3rd party support.
“The innovative 24i and Amino solutions
combined with the expertise of our teams enabled Youfone to launch an advanced
Android TV service powered by the 24i
Video Experience Platform and replace their existing set-tops with the
advanced Amino 7x devices,” said
Donald McGarva, Amino Group Chief Executive Officer.
“Traditionally, launching an advanced
modern converged OTT, VoD and Live TV service would take a year or more and
would be technically demanding. Before the 24i Video Experience Platform (VEP),
companies such as Youfone were faced with the choice between over-engineered
single vendor systems, smaller single-vendor solutions with gaps in
functionality, or the complications and delays associated in dealing with multiple
vendors. Getting Youfone up and running with the Netherland’s first major
Android TV service so quickly proves that VEP is the ideal solution for today’s
multiscreen market conditions,” concluded McGarva.
Mar 10, 2020
24i Smart Operator enables T-Mobile Czech Republic and Slovak Telekom to efficiently launch best-in-class branded IPTV and TV Anywhere experiences on a wide range of mobiles, tablets, Smart TVs and STBs
Amsterdam, The Netherlands –
March 2020 – 24i, the
industry-leading, global video experience company, today announced that its
Smart Operator product has been deployed by
T-Mobile Czech Republic and Slovak Telekom to provide IPTV and TV Anywhere video experiences to T-Mobile
TV GO, Magio GO and Digi GO customers
in the Czech Republic and Slovakia.
The deployment has now gone live on iOS, Android, Android TV, web
and Smart TVs from Samsung, as well as Linux and Android IPTV set-top-boxes
(STBs). 24i has provided a single code base approach across
all three of the T-Mobile Czech Republic and Slovak Telekom services and includes data-driven content optimisation, discovery
and engagement tools including recommendations, analytics, targeted content and
audience measurement. The 24i-powered services
are proving to be highly popular throughout the Czech
Republic and Slovakia and, together with 24i, have been nominated for a Connected TV Award in Advancing the TV Experience.
Key deployment achievements
“24i Smart Operator provides us with a productized solution that provides a next-generation, personalised video experience for each subscriber.“ said Marcel Šatánek, Head of PM Connected Home & Terminal Management, Slovak Telekom. “A key motivation for choosing the solution is it's unique ability to enable a ‘develop once, deploy everywhere' content workflow, effortlessly handle device proliferation, legacy and third-party integrations, while providing instant access to new technologies and platform capabilities. Furthermore, Smart Operator has the ability to manage the linear and on-demand content services for all three brands via a single centralised back-end system. By combining the functionality to provide IPTV and TV Everywhere, 24i saves us time and effort managing our services and the power and flexibility of their solution enables us to provide our customers with an incredible video experience on all devices, both now and in the future.”
“I am thrilled that Slovak Telekom is the first, large-scale multinational to deploy our new, next-generation Smart Operator product,” said Martijn van
Horssen, Joint-CEO of 24i. “We worked very closely with the Slovak Telekom and T-Mobile Czech Republic project teams to ensure that our platform provides all the
functionality they need, as well new features that really excite customers such
as continue watching (cross-platform), binge viewing, view showtimes and
recordings to a STB or the cloud. Before creating our solution for
operators, providing a unified experience across
territories and so many devices would have required a massive engineering
effort. Both operators are already seeing the
benefits of combining IPTV and TV Everywhere in one platform with powerful
branding capabilities. We’re looking forward to ensuring that the T-Mobile
Czech Republic and Slovak Telekom video experiences we
are powering continue to excite and attract consumers throughout the region.”
Operator is a turn-key streaming video app development product that enables
operators to deliver live, linear and on-demand video services via an intuitive
user interface on to any and all devices.