Published May 17th, 2016
Learn about 24i’s OTT/TVE solutions because what you don’t know, can hurt you.
To be successful in today’s increasingly fragmented media ecosystem, it’s imperative that programmers give viewers access to their favorite TV content, whenever and wherever they want. That’s the promise of TV Everywhere and 24i is here to help you deliver it.
With great fanfare, 24i recently introduced its Smart OTT product to meet the needs of media companies looking for a simple and cost-efficient off-the-shelf, TVE/OTT solution. This front-end TV app enables content owners to build an app once and quickly deploy it (and maintain it) on all relevant connected TV platforms and devices.
Book your meeting and see for yourself at our Booth #781.
24i will demo this TVE/OTT product and showcase many of our world-class apps for leading broadcasters, cable networks and operators around the world at this year’s INTX, May 16-18.
We look forward to seeing you in Boston!
Feel free to contact our team to schedule a meeting or demo session. Please send an email to firstname.lastname@example.org
Feb 19, 2019
As OTT continues to surge, media companies cannot afford to wait on the sidelines. Digital media consumers across generations are increasingly in the driver’s seat—and their expectations to content, quality and user experience, are at an all-time high. Some major shifts are now occurring. What are the implications for technology, media, and telecommunications companies?
What to expect:
- Be inspired by a wide range of presentations from highly respected, industry thought leaders
- Get updated on the latest trends and future of streaming media
- Strengthen and enhance your network with industry peers in an exclusive and relaxed setting
- Share experiences, best practices, and know-how
- A fabulous networking drink reception & delicious coffee breaks
Secure your ticket to the OTT Day in London today and gain a 360 degree view of the OTT ecosystem.
Feb 21, 2019
According to a new report from Rethink Technology Research, 478 million SVoD subscribers today will grow to 743 million by 2023, with China having the most SVoD subscribers by 2023, but North America still driving the largest dollar volume . Meaning that in only four years, the global average viewing time for SVOD content will rise enough that it will equal the amount of broadcast TV watched.
Europe and Asia will be neck and neck in SVoD revenues by 2023, but with far fewer subscribers
in Europe, each paying significantly more than those in Asia, a region dominated by frighteningly large Advertising VoD streaming numbers.
Netflix will continue to lead in SVoD in both subscribers numbers (outside of China), but will make up 194 million SVoD customers out of 743 million globally by 2023, some 26% of total global subscribers. In the US Netflix today represents 44% of subscriptions, but will only be 31% of the increased US subscription levels by 2023.
Join the conversation on the future of OTT at OTT Day in London
You are invited to join the free-to-attend OTT Day in London on February 27th from 1:30pm-6:30pm at the Novotel Excel Hotel. The event will feature a series of keynotes from industry thought leaders who will address key issues facing the industry today and in the future, challenges and opportunities, new markets and technologies and much more. Register today!
OTT Day London brings together networks, digital media publishers, distributors and technology executives representing a 360 view of the OTT ecosystem. Presentations will cover topics ranging from business models and devices to streaming media technologies that will define and shape TV today and into the future.
Don’t miss out! Register today!
May 16, 2017
Consumer habits will continue to evolve with rapid advances in technology. In an increasingly fragmented market across Asia Pacific, innovation driven by consumer needs will be a key tool in the arsenal of pay-TV operators, both big and small. Operators who can offer their customers greater choice and value will flourish in 2017 and beyond.
Over the last few years, technology has transformed the consumption of television. As a result, the pay-TV industry is undergoing a period of change and development with intensifying competition and business model disruption. In Asia Pacific, the industry is projected to grow at a 5.8 per cent average annual rate from 2016 to 2021. However, traditional pay-TV platforms are being threatened by the rise of video on demand (VOD) and over-the-top (OTT) services. 2016 saw the entrance of Netflix in markets across Asia. Other OTT players in the region such as iFlix, Hooq and Viu are also vying for a share of the market.
Although the markets in Asia Pacific are at varying stages of change and evolution, given the differences in economic conditions, demographics, penetration of broadband and pay-TV, and content preferences, there is no doubt that pay-TV providers across the region must develop viable new offerings to retain and grow their customer base.
On every front, at every step in the OTT workflow and ecosystem, evolving technologies and changing consumer habits are driving the industry and impacting the way content is created, delivered, viewed and monetized. Keeping pace in an increasingly fragmented market driven by consumer needs is challenging. Join us at the OTT Days event in Singapore we look into the myriad of technical and business decisions faced when launching an OTT solution.
Moving from analog to digital: In order to provide enhanced services to customers and meet regulatory requirements on analog switch-off, pay-TV providers across the region are expected to continue the move to digital broadcasting. This will be seen across countries such as Singapore, Indonesia, Thailand, Philippines and Vietnam as they work towards switching off analog broadcasting entirely. Customers will benefit from more programming options and higher quality images and sound.
Greater collaboration between pay-TV and OTT providers: The evolving consumer appetite for more on-demand and multiscreen viewing is transforming the TV market. As per the Pay-TV Innovation Forum, a research programme launched by NAGRA in partnership with MTM, Asia Pacific’s OTT video industry is developing rapidly, with around 100 million people subscribing to online video services in 2015. As such, pay-TV providers will have to further embrace all things OTT, including enhancing their core TV service with OTT partner offerings or integrating OTT into their hardware and infrastructure. The increased OTT investments will broaden content options, resulting in happier subscribers, who will have more viewing choices.
TV User Experience (UX): Modern consumers are looking for a seamless, easy-to-use TV experience combining linear and on-demand viewing across all screens. Pay-TV providers will have to rise to the challenge to remain competitive. This includes providing a better integration of the technology ecosystem into a rich UX that delivers the same services on all screens.
More flexibility with personalisation of pay-TV packages and pricing offers: Contract obligations for large channel bundles are losing traction, and one-size-fits-all business models are no longer going to cut it. By leveraging OTT, pay-TV providers are adjusting their business models with new offers, including skinny bundles and a-la-carte options. This also includes more app-based services, stand-alone OTT and TV Everywhere offerings to connect consumers to the content they love.
Diversification into adjacent services: Service providers looking to strengthen their offerings will explore diversification into adjacent offerings, including dynamic data-driven advertising and smart home solutions (such as in-home security and automation). These new services will be driven by large telcos and service providers. In particular, for pay-TV providers that own broadband networks, data is just too big of an opportunity to not be explored. Further investments should be expected from advanced providers looking at leveraging their own network infrastructure to develop new monetization engines.
Taking a broader view on content protection: The growing trend of streaming premium live TV channels and 4K content over the internet is forcing pay-TV operators and content owners to revisit their content security policies. Simply securing content distribution over managed networks is not enough anymore. Controlling piracy with a holistic approach is the new normal. For service providers, this will mean expanding beyond protecting distributed content over any network to incorporating cyber-security media services and forensic watermarking into their portfolio. This will be a necessity to meet content owner requirements and sustain revenues.
Local and regional programming: While the market for global content remains strong, quality local and regional content will become increasingly important for providers and will serve as a key differentiator in an increasingly competitive market. The Pay-TV Innovation Forum research by NAGRA and MTM found that Asia Pacific is characterised by very high levels of cultural and linguistic diversity, with many consumers having a strong preference for content in a local language. As such, providers will be tasked with building a strategy that incorporates both local and global content in order to cater to the diverse customer base in Asia Pacific.
Source: Digital Market
We’re delighted to invite you to join us at the OTT Days in Singapore- a thought-leadership event for the future of OTT. You will hear from the people who are pioneering new strategies and partnerships and exploiting new market opportunities.
Across a half day, the OTT Days event in Singapore offers a free-to-attend summit that informs, inspires and connects members of the video, media and technology community with a combination of unique networking features and a high-level speaker program. Be inspired by industry thought leaders including; Vindicia, 24i Media, AWS Elemental, Diagnal and TiVo.
Secure your free ticket today!