Kick off NAB with us!

Published April 20th, 2017

Together with Vimond, Vindicia and Dutch Media Innovators, we are delighted to invite you join us for drinks and snacks as we kick of the 2017 NAB show.

Join us for a fun networking event where you’ll get to meet and greet with industry professionals from across the world in one of the finest suites in Vegas.

When & Where:
Sunday April 23rd from 5pm-8pm in the penthouse at Nobu hotel at Ceasars Palace.

The event is free to attend – you just need to sign up here to request your ticket.

Download invite


Current VR Experiences Lack Context Required for Real Engagement

The Virtual Reality industry will surpass $10Bn in revenues globally by 2022. Nike AIR Max 2017 Dames Zwart Wit This growth will be driven by the creation of compelling experiences that allow the user to Experience, Preview, and Escape reality. Nike Free TR Fit Goedkoop While the virtual reality (VR) market is poised to grow tremendously over the next several years, a recent study from the User Experience Strategies (UXS) service discovered that current VR experiences lack the type of context required for real engagement with the medium. Nike Air Max Thea Print Heren The research further adds that the growth in VR market will be driven by the creation of compelling experiences that allows users to experience, preview, and escape the reality. Early adopters of VR are the predominant gamers who are driven to the medium with the promise of ‘being there’. Nike Air Max 2017 Dame Goedkoop However, the biggest risks for the VR market are lack of context, lack of social capabilities and the hard-wired headset restricting player movement. Nike Air Max 90 Bloemeny Heren&Dame “There are a number of ways that VR can be made more compelling: design content from the ground-up for VR to make use of its immersive properties; contextualize VR experiences to provide real emotional engagement with the content; and ensure sensory engagement with VR content through the ability to touch, see, and hear what’s happening in virtual spaces.” Commented Mathew Alton, Research Analyst and report author.