Kick off NAB with us!

SVOD and Broadcast TV Will Have Same Viewing Times by 2023

According to a new report from Rethink Technology Research, 478 million SVoD subscribers today will grow to 743 million by 2023, with China having the most SVoD subscribers by 2023, but North America still driving the largest dollar volume . Meaning that in only four years, the global average viewing time for SVOD content will rise enough that it will equal the amount of broadcast TV watched.

 

Europe and Asia will be neck and neck in SVoD revenues by 2023, but with far fewer subscribers in Europe, each paying significantly more than those in Asia, a region dominated by frighteningly large Advertising VoD streaming numbers.

Netflix will continue to lead in SVoD in both subscribers numbers (outside of China), but will make up 194 million SVoD customers out of 743 million globally by 2023, some 26% of total global subscribers. In the US Netflix today represents 44% of subscriptions, but will only be 31% of the increased US subscription levels by 2023.

Join the conversation on the future of OTT at OTT Day in London

You are invited to join the free-to-attend OTT Day in London on February 27th from 1:30pm-6:30pm at the Novotel Excel Hotel. The event will feature a series of keynotes from industry thought leaders who will address key issues facing the industry today and in the future, challenges and opportunities, new markets and technologies and much more. Register today!

 

OTT Day London brings together networks, digital media publishers, distributors and technology executives representing a 360 view of the OTT ecosystem. Presentations will cover topics ranging from business models and devices to streaming media technologies that will define and shape TV today and into the future.

Don’t miss out! Register today!

US now a “binge watching, streaming, multitasking nation”

American consumers' status as a binge watching, streaming, multitasking nation enters 2017 with strong momentum according to Deloitte's 11th "Digital Democracy Survey." Nearly three-quarters (73%) of US consumers and nearly 90% of millennials have watched binged video content, according to the findings in the new report. With 84 percent of Americans on social networks – social media has evolved well beyond "socializing" and is being used to discover new content, get news and resolve customer service issues. "American consumers continued to stream, binge watch and demand more media in 2016. As the growing forces of social media and over-the-top services continue to accelerate, particularly among millennials and Generation Z, the consumer rules," said Kevin Westcott, vice chairman and U.S. media and entertainment leader, Deloitte LLP. "The shift to streaming, mobile, on-demand services and personalization are significant opportunities in 2017. Brands can bring new value, services and incredibly entertaining content to the empowered consumers across all age groups in a manner that can be monetized." Among the key findings from Deloitte's Digital Democracy survey include: Streaming, pay TV, binge watching - full speed ahead Almost half (49 percent) of U.S. consumers and nearly 60 percent of generation Z (Gen Z), millennials a nd Generation X (Gen X) subscribe to at least one paid streaming video service. However, the survey notes that despite the growth of paid streaming services, U.S. consumers spend more time streaming video via free services (40 percent) than paid streaming subscriptions (35 percent). Seventy-four percent of consumers across U.S. households still subscribe to pay TV such as cable or satellite, but 66 percent of subscribers say they keep their pay TV because it is bundled with their internet. Nearly three quarters (73 percent) of U.S. consumers (up 3 percent from 2015) and nearly 90 percent of millennials and Gen Z have binge watched video content; almost 40 percent of millennial and Gen Z binge watchers do so weekly. Millennial and Gen Z binge watchers report watching an average of six episodes, or five hours of content, in a single sitting. The device of choice for key demographics remains split; Gen Z and millennials spend about half their time watching television shows and movies on devices other than a TV. Additionally, Gen X favors the TV by over 60 percent and Baby Boomers watch over 80 percent of programming on the TV. Nearly all (99 percent) millennials and Gen Z are multitasking while watching TV, averaging four additional activities, such as texting, browsing the web, using social networks, reading email and online shopping. Advertising – big opportunities for mobile and online in 2017 Sixty-seven percent of consumers, and over 70 percent of Gen Z and millennials, find mobile ads on their phone to be irrelevant; however, 37 percent of consumers find it valuable to receive location-based ads on their smartphone and use them regularly. More than 80 percent of consumers will skip an online video ad if allowed. Almost half (46 percent) of consumers said they pay more attention to an ad they can skip versus an ad they cannot skip. Forty-five percent of millennials use ad-blocking software, with 89 percent of the group saying their primary reason is to avoid all advertising. In fact, 40 percent of them also noted use of ad-blocking software on their smartphones. Online recommendations on social media (27 percent) are more influential than TV ads (18 percent) for Gen Z in influencing buying decisions. The Social Network is the Network Eighty-four percent of all consumers and over 90 percent of Gen Z and millennials are on social networks. Over 50 percent of Gen Z and millennials use social networks to learn about new TV shows, citing it to be more useful than TV commercials. Thirty-three percent of millennials and Gen Z get their news primarily from social media, with 21 percent saying that TV is still their most popular news platform. Over 70 percent of millennials have used social media to interact with corporate customer service in the last year; 71 percent of those that have used social media to resolve customer service issues believe they will get a better company response because it's public. Source: Deloitte

Don’t miss out – IBC Kick-off Party

The 24i Party is the ideal evening to connect with industry leaders and professionals from Fortune 500 corporations, large broadcasting companies from around the world. Join your peers, industry leaders and professionals from large media & entertainment companies from around the globe, shaping the future of TV.

Experience a great lineup of top notch DJ’s & Producers, hang out and connect with your customers, prospects and partners in an informal and fun setting at one of the most exclusive venues in Amsterdam

Date: Friday September 15, 2017

Time: 21:00 PM - Until late

Venue: Escape Deluxe, Amsterdam

DJ Line Up

21:00-22:00 : Max Vermeulen

22:00-23:00 : Bougenvilla

23:00-00:30 : Justin Mylo

00:00-01:00 : Sidney Samson

The Venue

Nightlife in central Amsterdam is largely clustered in two major areas: the REMBRANDTPLEIN and LEIDSEPLEIN. Both offer a variety of venues. The 24i IBC Party will be held at one of the most exclusive and well known clubs in Amsterdam.

Are you interested in becoming a sponsor for this event? Please send an email to marketing@24i.com and we will send you the sponsor package straight away.

Take a look at the 24i IBC premier party from last year: https://vimeo.com/183661810.