Published January 16th, 2019
We’re thrilled to see that our customer, NLZiet, an online OTT Platform in Holland, is experiencing a strong growth on connected TVs. The usage figures for NLZiet show that online viewing time on a connected TV screen increased by 30% in 2018.
With a viewing time share of 57%, the ‘good old tv’ has become by far the most important device for viewing online live television and video on demand. The 57% viewing time can be divided into 31% set-top box (Apple TV and Chromecast) and 26% smart TVs.
Recent studies already show that sales of tablets and desktops are falling. The fact that tablets and desktops are becoming increasingly out of favour is also reflected in the viewing behaviour of NLZiet users. Last year, the share of viewing time on desktops dropped to 19% (-30%) and on tablets to 14% (-22%). The share of viewing time on smartphones dropped to 9%, which is also influenced by the large growth in viewing time on set-top boxes and smart TVs. When streaming via an Apple TV and Chromecast, the smartphone is also often used.
“Viewers are increasingly taking their online viewing behaviour to the big screen,” commented Niels Baas, managing direvtor of NLZiet. “The current connected TVs and streaming devices make the new TV viewing easily accessible and offer a full-fledged and inexpensive alternative to a TV subscription’.
At 24i, we’re proud to work with innovative and leading OTT platforms like NLZiet. With a decade of experience in creating, designing and deploying video streaming applications for all devices, 24i is growing its client roster of leading properties like iflix, Globo, Tennis Channel, NPO, RTE, Fox Sports, Sinclair Broadcasting Group and many more.
Contact us today to learn more on how 24i can help you reach your audience across all devices and platforms.
Amsterdam, The Netherlands, January 17th 2019 – 24i Media, an industry-leading, global streaming video app developer, today announced that they have partnered with Hisense, a global electronics giant and one of the world’s leading TV manufactures and technology leader. Hisense’s next generation of Smart TV models equipped with a VIDAA system will have the TV GAMES portal, powered by 24i Media, preinstalled as of March 2019.
The TV GAMES portal, powered by 24i Media, is a cross-platform collection of in-house developed games optimized for TV remote controls. The service has over 1.000.000 game played worldwide daily. With the partnership with Hisense, TV Games will strengthen its footprint
in the APAC region and South Africa.
Games on Smart TVs is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting and video advertising. 24i Media is a pioneer in big screen video monetization and is working closely with several SSP and DSP partners to define the ad sector.
"TV GAME and advertisement on Smart TVs is a new and exciting road full opportunities as well as unknown grounds. We are thrilled to join forces with Hisense." Said Petr Mazanec,
Head of the TV GAMES product at 24i Media.
For almost 5 decades Hisense have been committed to developing innovations in consumer electronics. Today, Hisense is the No.1 TV brand in China,Australia & South Africa,
employing over 75,000 people across 19 global companies.
Hisense utilize 6 high-end international production facilities in Europe, Central America
and South Africa, as well as boasting 15 research & development centers worldwide, including
a strategic partnership with MIT Media Lab. All of which have the sole aim of delivering high quality, cutting-edge and affordable products that improve the life of our consumers.
Aug 24, 2016
Sep 24, 2015
Time flies! It’s been over a week since we exhibited at IBC (International Broadcasting Convention), our second time at this most influential annual event for media professionals, worldwide. The endless RAI Conference Center halls seemed even bigger than last year and attracted many different attendants from all over the world, well over 55,000.
As for us, we’ve had an amazing time at IBC 2015, meeting old friends and greeting many new, interesting people at our booth, showing them our latest TV apps and OTT innovations.
At our booth we introduced, among others:
- ‘NS Now’ – the OTT service for Uruguayan operator Nuevo Siglo on Smart TVs with advanced content protection technology (together with our partner Conax)
- Our set-top box-less operator solution on Philips Smart TVs
- Smart Operator on Entone set-top boxes and other RDK compliant devices
- The first Dutch interactive HbbTV app for TV advertisers
- The brand new app for Next Generation Sports Network on Roku
- RTL’s Videoland as the first of its kind 4K/UHD premium video app in the European Smart TV market
Furthermore, we were honored to be the host to many booth tours organized for professionals in the broadcast industry as well as for a growing number of booth tours specifically catered to advertisers and media buying agencies.
Again this year, we enjoyed our daily ‘Happy Hour’ with cold beers and the traditional Dutch delights called ‘bitterballs’ while, of course, welcoming great guests.
The IBC would not be the same without our colleagues from Los Angeles, Buenos Aires and Madrid, so we flew them in to join us and to join their respective clients and partners attending IBC 2015.
In addition to our busy appointment schedules at the booth, we were also invited to speak as TV app thought leaders at two occasions. Our CSO, Hans Disch, spoke at the conference session 'Media Innovators from the Low Lands’, while our CEO Martijn van Horssen and CTO Pieter Siekerman shared their insights on the latest developments in the OTT landscape and highlighted how this changes the game for TV content distribution.
Last, but not least, we are proud to be a founding member of the Dutch Media Innovators network, launched at IBC 2015: a collaboration of Dutch media companies & the Netherlands Enterprise Agency (Dutch government) with the goal to foster business activities in California, USA.
IBC 2015 has been fantastic! We’d like to thank everyone who helped us making this event so successful and we’re already looking forward to IBC 2016 in our hometown Amsterdam!
Jan 29, 2019
A new OTT report from Parks Associates predicts OTT services will accelerate their global expansion over the next five years, with more than 310 million connected households having
at least one OTT service by 2024. OTT Video Services: Disruptive Globalization estimates approximately 200 million households had at least one OTT service at home at the end of 2018.
"The U.S. leads in adoption of subscription OTT services, but other regions are experiencing significant growth as new services expand across borders," said Brett Sappington, Senior Research Director, Parks Associates. "Content producers and OTT service providers want to capture audiences, and revenues, worldwide. As a result, Western Europe and other global markets will experience more rapid subscriber growth than North America over the next few years.”
“The US leads in adoption of subscription OTT services, but other regions are experiencing significant growth as new services expand across borders,” said Brett Sappington, senior research director, Parks Associates . “Content producers and OTT service providers want to capture audiences, and revenues, worldwide. As a result, Western Europe and other global markets will experience more rapid subscriber growth than North America over the next few years.”
The report also found that device preferences vary significantly from country to country. While US households prefer smart TVs or streaming-media devices, Canadians more often use game consoles than the Americans, and in Asia, smartphones and mobile-only devices are most prevalent.
“Ultimately, the success or failure of a service relies on the quality of its content library, but small variations in pricing and user experience can cause significant adoption differences across countries,” Sappington said.
“For example, HBO has tested its OTT service with pricing tailored to specific regions, with variances from Spain to the Nordic countries to the US. This level of experimentation will continue in the near term as service providers and content creators continue to test and tweak to find
the right formula for pricing, content and service quality for each region.”