Published April 21st, 2017
The Virtual Reality industry will surpass $10Bn in revenues globally by 2022. Nike AIR Max 2017 Dames Zwart Wit This growth will be driven by the creation of compelling experiences that allow the user to Experience, Preview, and Escape reality. Nike Free TR Fit Goedkoop While the virtual reality (VR) market is poised to grow tremendously over the next several years, a recent study from the User Experience Strategies (UXS) service discovered that current VR experiences lack the type of context required for real engagement with the medium. Nike Air Max Thea Print Heren The research further adds that the growth in VR market will be driven by the creation of compelling experiences that allows users to experience, preview, and escape the reality. Early adopters of VR are the predominant gamers who are driven to the medium with the promise of ‘being there’. Nike Air Max 2017 Dame Goedkoop However, the biggest risks for the VR market are lack of context, lack of social capabilities and the hard-wired headset restricting player movement. Nike Air Max 90 Bloemeny Heren&Dame “There are a number of ways that VR can be made more compelling: design content from the ground-up for VR to make use of its immersive properties; contextualize VR experiences to provide real emotional engagement with the content; and ensure sensory engagement with VR content through the ability to touch, see, and hear what’s happening in virtual spaces.” Commented Mathew Alton, Research Analyst and report author.
Sep 24, 2015
Time flies! It’s been over a week since we exhibited at IBC (International Broadcasting Convention), our second time at this most influential annual event for media professionals, worldwide. The endless RAI Conference Center halls seemed even bigger than last year and attracted many different attendants from all over the world, well over 55,000.
As for us, we’ve had an amazing time at IBC 2015, meeting old friends and greeting many new, interesting people at our booth, showing them our latest TV apps and OTT innovations.
At our booth we introduced, among others:
- ‘NS Now’ – the OTT service for Uruguayan operator Nuevo Siglo on Smart TVs with advanced content protection technology (together with our partner Conax)
- Our set-top box-less operator solution on Philips Smart TVs
- Smart Operator on Entone set-top boxes and other RDK compliant devices
- The first Dutch interactive HbbTV app for TV advertisers
- The brand new app for Next Generation Sports Network on Roku
- RTL’s Videoland as the first of its kind 4K/UHD premium video app in the European Smart TV market
Furthermore, we were honored to be the host to many booth tours organized for professionals in the broadcast industry as well as for a growing number of booth tours specifically catered to advertisers and media buying agencies.
Again this year, we enjoyed our daily ‘Happy Hour’ with cold beers and the traditional Dutch delights called ‘bitterballs’ while, of course, welcoming great guests.
The IBC would not be the same without our colleagues from Los Angeles, Buenos Aires and Madrid, so we flew them in to join us and to join their respective clients and partners attending IBC 2015.
In addition to our busy appointment schedules at the booth, we were also invited to speak as TV app thought leaders at two occasions. Our CSO, Hans Disch, spoke at the conference session 'Media Innovators from the Low Lands’, while our CEO Martijn van Horssen and CTO Pieter Siekerman shared their insights on the latest developments in the OTT landscape and highlighted how this changes the game for TV content distribution.
Last, but not least, we are proud to be a founding member of the Dutch Media Innovators network, launched at IBC 2015: a collaboration of Dutch media companies & the Netherlands Enterprise Agency (Dutch government) with the goal to foster business activities in California, USA.
IBC 2015 has been fantastic! We’d like to thank everyone who helped us making this event so successful and we’re already looking forward to IBC 2016 in our hometown Amsterdam!
Apr 18, 2017
Join us as we discuss OTT products and the business opportunities with our customer Sinclair Broadcasting Group and partner, Verizon Digital Media Services in a panel at NAB.
The way consumers enjoy media is constantly evolving, creating opportunities and challenges for both new entrants and established players. In 2017, the rate of change only seems to be accelerating and morphing to match modern tastes. To succeed, TV networks and broadcasters are re-imagining their businesses to meet viewers' modern expectations.
This panel will provide attendees with actionable insights into delivering end-to-end OTT products and the business opportunities it offers with key insight and learnings from the largest and most diversified television broadcasting companies in America, Sinclair Broadcast Group, Inc., and the steps to driving revenue and engage consumers on multiple platforms.
During this panel, several key questions will be explored, including:
- What are the main technical and operational challenges for going OTT?
- Capitalizing on technology, business models and devices for scalability and OTT Success
- How hard is it to integrate broadcast and OTT workflows?
- How to successfully deliver OTT products across multiple brands
- Multiplatform viewing: mobile, connected device, and smart TV
Ben Miller, VP digital products at Sinclair Broadcasting Group
Joseph Hopkins, CRO at Verizon Digital Media Services
Martijn Van Horssen, CEO at 24i Media
Moderator: Glenn Hower, Senior Analyst, Parks Associate
When & Where
Wednesday April 26th 2:30PM - 3:00 PM | CM|IP Pavilion in South Upper Hall
Add it to your NAB calendar
Apr 18, 2016