Thank you for attending OTT Day in La

MILLENNIALS ON MILLENNIALS: A LOOK AT VIEWING BEHAVIOR, DISTRACTION AND SOCIAL MEDIA STARS

It’s hard enough to hold one person’s attention, let alone an entire generation’s. Millennials have grown alongside advancements in technology and media platforms, they engage in media like no one else and they’re “grown up” and have money to spend, placing them in intriguing territory with regard to media habits. When it comes to television, their eyes are glued to the screen. With commercials, they’re still tuned in—but their eyes are on their cell phones. Nielsen’s Millennials on Millennials report offers critical insight into the evolving media habits of this highly digital demographic, and it was produced by a team of Nielsen Millennial associates keen to help clients engage and reach a generation that every modern marketer is seeking a connection with. As marketers and advertisers look for the best opportunities to reach this demographic, they need precise insight into the evolving viewing and consumption habits of Millennials, which are closely watched and coveted. A new report from Nielsen, the Millennials on Millennials report, reveals three things you might not have known about Millennials. 1. MILLENNIALS LOVE TV-CONNECTED DEVICES TV still constitutes the majority of video consumption, but every other screen is much more valuable to Millennials. TV-connected devices compose four times the percentage of Millennials’ total video minutes than adults 35 and older: TV-connected devices account for 23% of Millennials’ total time with video, compared with just 6% for consumers 35 and older. And as a result, Millennials spend about 27% less time watching traditional TV (89% among 35+ vs. 66% among Millennials). 2.MILLENNIALS ARE A DISTRACTED AUDIENCE The report looked at a handful of popular, primetime programs to understand the dynamics of multi-tasking and attention among Millennials compared with other generations. During premiere episodes of various primetime programs in the fall of 2015, Millennials were least likely to change the channel during commercial breaks. Less than 2% of 18-34-year-olds changed the channel during commercials, compared with 5.5% of 35-54-year-olds and more than 8% of viewers 55 and older. Given their engagement with other devices, however, Millennials had the lowest program engagement and lowest ad memorability scores during the studied shows. Knowing that audiences, including Millennials, may opt to skip advertising if given the choice, content providers often disable ad-skipping features in their VOD content. In terms of openness to advertising, however, Millennials are quite open to viewing ads as long as the content they are viewing is free on their mobile devices. As a result, marketers and advertisers have a notable opportunity to present their value propositions to young viewers who are tapping into the realm of content available via their connected devices. 3.SOCIAL MEDIA STARS ARE “CELEBRITIES” Among Millennials, social media stars are becoming synonymous with the word “celebrity.” In a write-in section of the Nielsen report, numerous respondents named several social media stars multiple times when asked: “Please list your current top five favorite celebrities.” When tested against mainstream stars, social media stars hold their own in terms of celebrity status. For example, according to Nielsen’s N-Score, a measure of a celebrity’s marketability, male Millennials have a higher opinion of trending social media stars than they do for sports stars, pop stars, actors and actresses Source: Nielsen, http://www.nielsen.com/us/en/insights/news/2017/millennials-on-millennials-a-look-at-viewing-behavior-distraction-social-media-stars.html

24i Media Named in Streaming Media's 101 Companies that Matter Most in Online Video

The annual streaming media industry is recognized in Streaming Media Europe’s list of 101 companies that matter most in online video are emphasizing on companies who provide technologies to enable content publishing, and those listed were chosen as having the greatest influence in the streaming media industry. The annual Streaming Media 101 list is recognized as a key benchmark of the most interesting, important, innovative and influential companies in the online video space.
At 24i Media, we’re proud to be recognized by Streaming Media’s panel of industry experts as one of those making a genuine impact in the marketplace. We are honoured to share the space on this prestigious list with heavyweights such as Amazon Web Services, Nagra, Sky, Akamai, Google and many more.
This recognition acknowledges 24i’s position as one of the leading companies within the streaming media industry and confirms our relentless dedication and commitment to providing best-in-class technology for delivery of flexible, personalized and scalable Internet TV applications to our customer across the world.
The selection process consists of a list of hundreds of companies that are presented to the publication’s editorial and publishing staff, asking them to rank each one. The final list — the 101 companies that ranked highest — comprises companies that are either based in Europe or have their roots there.
Review the list of the 101 companies that matter the most in online video here.

MEET US AT CES 2018

This year we are visiting CES in Las Vegas from January the 9th until the 12th. Members of our team will be available to meet you there, including our CEO, Martijn van Horssen. VP Partnerships, Madelon Olsthoorn and VP Business Development US, Linda Abrams The CES will be a great opportunity to discuss some of our latest projects and new OTT technology innovations. Of course, we can tell you all about our product line of 2017, including our cutting-edge CMS for VOD, SmartOTT Backstage. 24i develops cutting-edge TV apps on all smart TVs, set-top-boxes, game consoles, tablets and mobile platforms for major media clients worldwide including Fubo TV, NPO, Fox Sports, Viacom, RTL and Pathé Thuis. We are looking forward seeing you there!