Published April 18th, 2016
24i and IRIS.TV invite you to join us for drinks at the IRIS.TV Suite at The Cosmopolitan in the East Side Tower suite nr 3093.
Wednesday, April 20, 2016 from 5:00 PM to 8:00 PM (PDT)
The Cosmopolitan of Las Vegas – 3708 South Las Vegas Boulevard, Las Vegas, NV 89109
IRIS.TV is a personalized video programming system that allows publishers and content owners to generate more video views and engage users across all devices. The software is designed to increase consumption and simplify operations for web and mobile video distribution, matching content based on audience preferences and user interactions. The video programming platform is powered by Adaptive Stream™, a personalization engine that delivers relevant content in a television-like experience, programmed to each viewer’s interests.
Aug 24, 2016
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We’re thrilled to see that our customer, NLZiet, an online OTT Platform in Holland, is experiencing a strong growth on connected TVs. The usage figures for NLZiet show that online viewing time on a connected TV screen increased by 30% in 2018.
With a viewing time share of 57%, the ‘good old tv’ has become by far the most important device for viewing online live television and video on demand. The 57% viewing time can be divided into 31% set-top box (Apple TV and Chromecast) and 26% smart TVs.
Recent studies already show that sales of tablets and desktops are falling. The fact that tablets and desktops are becoming increasingly out of favour is also reflected in the viewing behaviour of NLZiet users. Last year, the share of viewing time on desktops dropped to 19% (-30%) and on tablets to 14% (-22%). The share of viewing time on smartphones dropped to 9%, which is also influenced by the large growth in viewing time on set-top boxes and smart TVs. When streaming via an Apple TV and Chromecast, the smartphone is also often used.
“Viewers are increasingly taking their online viewing behaviour to the big screen,” commented Niels Baas, managing direvtor of NLZiet. “The current connected TVs and streaming devices make the new TV viewing easily accessible and offer a full-fledged and inexpensive alternative to a TV subscription’.
At 24i, we’re proud to work with innovative and leading OTT platforms like NLZiet. With a decade of experience in creating, designing and deploying video streaming applications for all devices, 24i is growing its client roster of leading properties like iflix, Globo, Tennis Channel, NPO, RTE, Fox Sports, Sinclair Broadcasting Group and many more.
Contact us today to learn more on how 24i can help you reach your audience across all devices and platforms.