24i appoints Brynhild Vinskei as CMO to accelerate growth

US now a “binge watching, streaming, multitasking nation”

American consumers' status as a binge watching, streaming, multitasking nation enters 2017 with strong momentum according to Deloitte's 11th "Digital Democracy Survey." Nearly three-quarters (73%) of US consumers and nearly 90% of millennials have watched binged video content, according to the findings in the new report. With 84 percent of Americans on social networks – social media has evolved well beyond "socializing" and is being used to discover new content, get news and resolve customer service issues. "American consumers continued to stream, binge watch and demand more media in 2016. As the growing forces of social media and over-the-top services continue to accelerate, particularly among millennials and Generation Z, the consumer rules," said Kevin Westcott, vice chairman and U.S. media and entertainment leader, Deloitte LLP. "The shift to streaming, mobile, on-demand services and personalization are significant opportunities in 2017. Brands can bring new value, services and incredibly entertaining content to the empowered consumers across all age groups in a manner that can be monetized." Among the key findings from Deloitte's Digital Democracy survey include: Streaming, pay TV, binge watching - full speed ahead Almost half (49 percent) of U.S. consumers and nearly 60 percent of generation Z (Gen Z), millennials a nd Generation X (Gen X) subscribe to at least one paid streaming video service. However, the survey notes that despite the growth of paid streaming services, U.S. consumers spend more time streaming video via free services (40 percent) than paid streaming subscriptions (35 percent). Seventy-four percent of consumers across U.S. households still subscribe to pay TV such as cable or satellite, but 66 percent of subscribers say they keep their pay TV because it is bundled with their internet. Nearly three quarters (73 percent) of U.S. consumers (up 3 percent from 2015) and nearly 90 percent of millennials and Gen Z have binge watched video content; almost 40 percent of millennial and Gen Z binge watchers do so weekly. Millennial and Gen Z binge watchers report watching an average of six episodes, or five hours of content, in a single sitting. The device of choice for key demographics remains split; Gen Z and millennials spend about half their time watching television shows and movies on devices other than a TV. Additionally, Gen X favors the TV by over 60 percent and Baby Boomers watch over 80 percent of programming on the TV. Nearly all (99 percent) millennials and Gen Z are multitasking while watching TV, averaging four additional activities, such as texting, browsing the web, using social networks, reading email and online shopping. Advertising – big opportunities for mobile and online in 2017 Sixty-seven percent of consumers, and over 70 percent of Gen Z and millennials, find mobile ads on their phone to be irrelevant; however, 37 percent of consumers find it valuable to receive location-based ads on their smartphone and use them regularly. More than 80 percent of consumers will skip an online video ad if allowed. Almost half (46 percent) of consumers said they pay more attention to an ad they can skip versus an ad they cannot skip. Forty-five percent of millennials use ad-blocking software, with 89 percent of the group saying their primary reason is to avoid all advertising. In fact, 40 percent of them also noted use of ad-blocking software on their smartphones. Online recommendations on social media (27 percent) are more influential than TV ads (18 percent) for Gen Z in influencing buying decisions. The Social Network is the Network Eighty-four percent of all consumers and over 90 percent of Gen Z and millennials are on social networks. Over 50 percent of Gen Z and millennials use social networks to learn about new TV shows, citing it to be more useful than TV commercials. Thirty-three percent of millennials and Gen Z get their news primarily from social media, with 21 percent saying that TV is still their most popular news platform. Over 70 percent of millennials have used social media to interact with corporate customer service in the last year; 71 percent of those that have used social media to resolve customer service issues believe they will get a better company response because it's public. Source: Deloitte

Parks Associates: 310 Million Households Worldwide Will Have More Than 586 Million OTT Video Service Subscriptions by 2024

A new OTT report from Parks Associates predicts OTT services will accelerate their global expansion over the next five years, with more than 310 million connected households having at least one OTT service by 2024. OTT Video Services: Disruptive Globalization estimates   approximately 200 million households had at least one OTT service at home at the end of 2018.

"The U.S. leads in adoption of subscription OTT services, but other regions are experiencing significant growth as new services expand across borders," said Brett Sappington, Senior Research Director, Parks Associates. "Content producers and OTT service providers want to capture audiences, and revenues, worldwide. As a result, Western Europe and other global markets will experience more rapid subscriber growth than North America over the next few years.” “The US leads in adoption of subscription OTT services, but other regions are experiencing significant growth as new services expand across borders,” said Brett Sappington, senior research director, Parks Associates . “Content producers and OTT service providers want to capture audiences, and revenues, worldwide. As a result, Western Europe and other global markets will experience more rapid subscriber growth than North America over the next few years.”

The report also found that device preferences vary significantly from country to country. While US households prefer smart TVs or streaming-media devices, Canadians more often use game consoles than the Americans, and in Asia, smartphones and mobile-only devices are most prevalent. “Ultimately, the success or failure of a service relies on the quality of its content library, but small variations in pricing and user experience can cause significant adoption differences across countries,” Sappington said. “For example, HBO has tested its OTT service with pricing tailored to specific regions, with variances from Spain to the Nordic countries to the US. This level of experimentation will continue in the near term as service providers and content creators continue to test and tweak to find the right formula for pricing, content and service quality for each region.”

Additional research from the report includes: * Roku is the streaming media device supporting the most OTT services (66% of all available) in the U.S. * Nearly two-thirds of OTT services available in the U.S. are available in at least one additional market. * Bollywood's T-Series YouTube channel has 74 million subscribers. * 70% of broadband households in the U.S., 64% in Canada, and 52% in the U.K. have at least one OTT service.

You’re invited! OTT Day Los Angeles, 16. Nov. (free-to-attend)

We're delighted to invite you to OTT Day in Los Angeles on Thursday, November 16th from 8:30am – 1:30pm at Luxe Sunset Boulevard Hotel. This free-to-attend, half-day event features an array of industry thought leaders from 24i Media, Fincons Group, MPP Global, Horowitz Research and Contentwise, who will share their unique perspectives on key issues facing OTT today. The Summit brings together media and technology executives to share ideas, develop new business opportunities and network with industry friends and peers. OTT Day in Los Angeles is a high-level, future-focused Summit providing insights into the challenges and complexities of the rapidly changing Internet TV ecosystem. The event offers attendees unique perspectives from industry thought-leaders on the impact of new video devices, technologies, viewing experiences, business models, consumer expectations and more. Register today! Speaker line-up The OTT Day in Los Angeles brings together some of the brightest minds in the industry, providing attendees with a 360 degree view into the technology and business opportunities in the OTT ecosystem. View all speakers. Power packed agenda The agenda features a profound insight into the technical challenges and complexity in OTT, evolving technologies and changing consumer habits - a sneak peak into the future of the OTT ecosystem. View the agenda. When & Where Day: Thursday, November 16th 2017 Time: 8:30am -1:30pm including a network lunch from 12:30pm-1:30pm Location: Luxe Sunset Boulevard Hotel Register today! If you’re craving more knowledge or simply want to network, OTT Day in Los Angeles is an ideal event for TV industry executives and experts alike. There is limited space available so please register today . Proudly hosted by: