Published March 7th, 2016

SXSW is coming up; and 24i will be there!

Next week one of the most inspiring global events takes place in Austin, Texas: SXSW 2016. 24i will be represented at the SXSW Interactive show by our CEO Martijn van Horssen and our CSO Hans Disch. As proud founding member of the Dutch Media Innovators initiative, we are looking forward to welcoming you at the Amsterdam booth #1309 at the SXSW Trade Show from the 13th – 16th of March 2016!

About SXSW
The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.

Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz-generating exposure for creators and compelling entertainment for audiences. Conference panel discussions present a forum for learning, business activity thrives at the Trade Shows and global networking opportunities abound. Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving field, long after the events’ conclusion.


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Last week the fourth season of popular Netflix series House of Cards became available to subscribers, quickly trending on Twitter in this relevant US presidential election year. If you are one of the estimated 5 million people who will view the series, then the idea of ‘binge-watching’ as many episodes as you wish is now just the new normal. But when Season One was launched in February 2013, the notion of releasing an entire season at once and giving consumers choice over when to watch each episode was a new and innovative approach. The traditional model of content viewership has been fundamentally disrupted. Studios, content owners and producers simply do not have the same control over when and how people consume their content. Netflix has been an important part of this trend, but the company can’t take all the credit. There is no shortage of innovations giving content consumers greater choice and power. ‘Democratization’ of video content has in many ways been a good thing, but it has also put many industry players under a lot of pressure. At 24i we see our mission as helping content owners, operators and broadcasters keep a piece of the $500 billion TV industry pie they once controlled, and we do that by allowing them to adapt to the cutting edge technologies and ways of thinking that have caused the disruption in the first place. Our company’s history stretches back to the days of very first internet-connected TVs in 2009. At that time, we were one of the first to experiment with the development of TV apps. But because the industry was – and is – so fragmented now, we had to rebuild each application over and over again for different TV brands and platforms. That is why we have built the innovative AppCore, which allows apps to be developed that seamlessly integrate with various devices and platforms, including connected TVs, Set Top Box boxes, mobile devices, tablets and game consoles. Among a number of products in our 24i Shop, our Smart Apps can also be easily used by the disruptive insurgents in the world of TV such as Roku, Apple TV, Android, or gaming console. We have also developed a 24i Studio, which provides custom solutions to larger broadcasters and the 24i Factory, helping other TV app developers use our leading building blocks. While we are now a global company, our headquarters in Amsterdam put us in a unique position to innovate in this space. Often described as a technology “guinea pig” the Netherlands is a perfect testing place for new products and services. With a population of 17 million well-educated tech-lovers, high levels of English literacy and world-leading broadband connections, the Dutch are thought leaders in digital media and entertainment technology. So we have teamed up with six of our compatriots to form Dutch Media Innovators, a consortium of forward-thinking organizations passionate about digital media. But we also recognize that the United States – in many ways the birthplace of television – is also home to innovators, entrepreneurs and individuals eager to see innovation in content delivery and consumption. Starting with the world-famous SXSW Interactive festival kicking off in Austin, Texas, this week, we will be part of a two-year program on the lookout for collaboration, knowledge sharing and commercial arrangements with US companies. You never know it might be the beginning of a powerful partnership, just like the one featured in House of Cards. 24i is a member of the Dutch Media Innovators consortium on the hunt for collaboration with US businesses and organizations. It will be attending SXSW Interactive festival in Austin, TX, this week. Get in touch with us by sending an email to