Published December 10th, 2018
The pace of change in entertainment services when viewed over the past eight years is dizzying. Streaming is established, and consumers are familiar with its function, with new behaviors and preferences taking shape.
These market conditions have also changed the nature of competition in video services. Consumers are willing to carry multiple video accounts to get the content they want, so in many instances, a service is desired based on how it complements other services in the market.
Future of Video: OTT, Pay TV, and Digital Media brings together industry leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer behaviors and preferences and the challenges for the video industry in meeting these expectations. It features in-depth consumer and industry research on OTT services, the value of content, and best strategies for building successful video services for today’s connected consumers.
Ramon Duivenvoorden, Chief Commercial Officer at 24i, will join a panel talking about The Future of Discovery, Brands, and Content Positioning. New user interfaces, with artificial intelligence (AI) and machine learning capabilities, are extending video discovery beyond traditional search and creating new connections between viewers and content. These user experiences create new ways for companies to position their services and video brands. In this session, industry leaders discuss trends in content and service discovery for video as well as exploring branding and positioning strategies for content, networks, services, and content producers.
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