Pure Flix

A personalized AVOD and SVOD service across multiple devices

  • Client: Pure Flix
  • Platform: Android, Apple TV, iOS, LG, Smart TV, Web

PureFlix.com (www.PureFlix.com), a subsidiary of Pure Flix Entertainment LLC, is a direct to consumer (D2C) streaming video service that provides wholesome, faith-based, family-friendly movies, TV shows and other content to a growing North American audience.

The flexible and modular approach to application management in 24i’s Smart OTT product, along with its existing integration with our back end technology, enables us to stay ahead of the curve.

Marc Beckwitt - EVP Bus Dev, Pure Flix

Pure Flix began as a studio and production house in 2005, and by 2015 they had sufficient original content and access to licensed content to launch their own D2C video service. Facing all of the usual challenges of Nichecasters, Pure Flix realized that only by having a deep understanding of the viewing behaviours and preferences of their subscribers, could they super-serve them with the content they desired, create the best video experience possible and build a business that could scale with success.