VP Marketing

24i is looking for a VP of Marketing. This is a senior role that will work closely with the CCO and CEO, as well as various VPs (Product, Partners, Sales)  to create and execute the company’s marketing strategy. The work location will be in Amsterdam or Los Angeles.


At 24i we create and deploy TV apps and games for every screen, from set-top boxes, SmartTVs and media players to game consoles, tablets and mobile phones used by millions of people every day across Europe, US and Latin America.With a team of elite designers, expert developers and a unique technology framework, 24i services leading media companies, networks, broadcasters, operators and content owners including: .   Deutsche Telekom, SBS, NPO (The Netherlands), Sinclair Broadcasting(USA), Entel (Chile), Globo (Brazil) and many more.


As our VP of marketing, you will be responsible for strategy, management and execution of the following key focus areas:

  1. Content marketing
    Develop the strategy behind and execution of 24i’s corporate and brand narrative, including responsibility for all external communication and editorial needs. This includes thought leadership (white papers, podcasts, industry briefings) sales collateral (in collaboration with Product and Sales), website and social media.

  2. Inbound lead generation
    Ownership of 24i contact database, lead generation and nurturing flows through Website and CRM (Hubspot). This area of responsibility includes the development and execution of an effective inbound lead generation strategy that translates into tangible business results (inbound sales leads).



  • Communication


Create and manage a strategic internal and external public relations and communication plan, including marketing materials, press releases, and media outreach. Identify challenges and emerging issues faced by the organization. Work with the 24i leadership team to identify opportunities, and define and execute appropriate strategies to increase visibility, attract and engage prospects and partners and ultimately generate revenue.


  1. Events
    Strategy, planning, and execution of trade shows, OTT days and other industry events. This requires close collaboration with other company stakeholders, specifically in Sales, Product, Partners and the company CEO.



  • Partner Marketing


Maintain relationships with marketing managers of our partners, fill the marketing calendar jointly with them. Prepare joint case studies, whitepapers and press releases. Execute on joint events such as OTT Days by having our partners as our sponsors


Your profile in short:

A seasoned marketer with strong brand experience, content marketing and event management experience. You know what to expect when organizing events in different countries and you have great writing skills. We are a tech scale-up. So the right candidates knows how to effectively deal with challenges big and small while enjoying work in a fast-paced and dynamically changing  environment. We understand that this job has a broad set of responsibilities so you will be given the opportunity to hire another team member to help out where you need it most! If you are a self-starter and thrive without a rigid structure, the 24i environment and this role might be a good fit for you.
The ideal candidate has the skills and experience to create a strategy but is willing to be hands-on and execute it as well. Last, but surely not least; this role is all about creativity.
The right candidate must be a quick thinker who can manage multiple projects simultaneously and demonstrate their creative know-how on the spot while showcasing examples of a few creative solutions that (s)he has been responsible for in the past.


Preference will go to candidates with previous experience in:

  • Corporate Management role
  • OTT, Entertainment and Media specialty
  • Technology start-up or

Saas products

  • Event Marketing


We offer:

  • Full-time position
  • Competitive salary and benefits
  • Delicious drinks & food at the office all day long
  • Passionate colleagues in a strong and supportive team
  • Training/coaching in leadership, strategy and communication
  • Room for your own ideas and lots of responsibility, based on trust
  • An informal culture with the freedom to balance work and private life



Would you like to join a team that continues to grow? If so, we would love to hear from you!

Interested? Questions? Want to show us what you can do?

Please send us your CV or resume, cover letter and contact details to hrm@24i.com or give us a call at +31-20-8202025.


Please do not make use of this vacancy as an acquisition opportunity.


We do not do Sponsorships!


apply now