Product Marketing Manager

At 24i we create and deploy TV apps and games for every screen, from set-top boxes, SmartTVs and media players to game consoles, tablets and mobile phones.


With a team of elite designers, expert developers and a unique technology framework, 24i services leading media companies, networks, broadcasters, operators and content owners – used by millions of people every day across Europe, US and Latin America. Our clients are well known content creators like RTL, SBS, NPO (The Netherlands), Sinclair (USA), Entel (Chile), Globo (Brazil) and many more. 24i is market leader in some of these countries.


Our state-of-the-art TV apps give our clients competitive advantages that enable new revenue streams by establishing interactive and personalized relationships with TV content consumers across all relevant TV platforms.

Our mission is to simplify, unify and magnify the video experience across all TV platforms on any device and convert that into valuable, individual consumer engagements.


You’ll be working with an international fun and helpful team of the brightest people, working from our offices in Amsterdam, Brno and Madrid.

Short role description

Are you looking for an opportunity to help position and market an innovative and industry-leading software company? Do you enjoy working on a range of product marketing initiatives from competitive analysis and market research to content creation? If you have a passion for Business-to-Business (B2B) software solutions, along with the ability to grasp and translate technical capabilities into benefits, this is the role for you.


We’re looking for a self-directed and passionate Product Marketing Manager who will be a key member of the Marketing Team, participating in the creation and development of strategic product and solution marketing campaigns and programs to drive the continued growth of 24i.


Reporting to the CMO, you will assist in crafting messaging and positioning, work with the product and delivery teams on customer communications and support the sales team with marketing tools.


Key responsibilities:

  • Work closely with product management, marketing and sales leadership to develop and execute clear go-to-market plans and product launches. Ensure sales and delivery teams are briefed, trained and furnished with appropriate collateral
  • Own the delivery of all sales enablement material across all product lines, including but not limited to: Sales Decks, Product Overviews and Battlecards
  • Monitor key market trends, competitive landscape and the perception of 24i in the market
  • Assist in determining market segments and customer buying criteria, integrating this knowledge into product launch/ updates and demand generation activities
  • Collaborate with product managers to develop value propositions that lead to clear product differentiation
  • Assist in developing customer-focused messaging and create compelling sales tools that support the selling of product and solution offerings
  • Own competitor research and benchmarking, ensuring internal stakeholders are updated on relevant competitor activity
  • Pro-actively contribute to demand generation plans and content marketing plans, ensuring funnel content and outreach is aligned clearly to defined value propositions
  • Translate new feature releases into meaningful sales and marketing collaterals, making recommendations for action where required
  • Work closely with account managers and the marketing team on collection of customer insights


What we are looking for:

  • 5+ years of experience in product marketing or sales enablement roles in a Software/SaaS business with proven results
  • Ability to hit the ground running in a product marketing capacity
  • Demonstrated ability to learn quickly and apply problem-solving skills to business and technical challenges
  • Ability to effectively communicate and present information to a wide range of audiences
  • Excellent interpersonal, organizational and verbal/written communication skills
  • Native-level English
  • Effective cross-functional project management skills
  • Continuous learner driven to succeed and achieve significant results
  • Bachelor’s degree in Marketing, Business or related field or equivalent professional experience
  • Experience in Business to Business (B2B) marketing (preferred)
  • Passion for technology and streaming video


We offer:

  • Full Time position
  • Salary matching your experience
  • Offices in Amsterdam, Madrid, Brno
  • A fun, informal atmosphere with great colleagues


Would you like to join a team that is continuing to grow, we would love to hear from you!

Interested? Questions? Want to show us what you can do?

Please let us know! Send us your CV, cover letter and contact details to or give us a call at +31-20-8202025.


Please do not make use of this vacancy as an acquisition opportunity.


We do not do Sponsorships!

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