Published February 21st, 2018
The overall US video and Pay-TV market continues its healthy overall growth and is set to reach $140 billion by the end of 2018, according to Futuresource Consulting.
Whilst the US is a global leader in digital adoption, it continues to have a well-balanced market overall, with an array of formats, platforms, services and business models that is unsurpassed globally.
2017 was characterized by many notable announcements and initiatives in the video and related media space; the introduction of Movies Anywhere increased the availability of 4K UHD content and renewed discussion surrounding digital movie release dates provide an intriguing backdrop for the market in 2018.
In addition, the renewed push on direct-to consumer-services, media industry acquisitions and consolidation and regularity impact (e.g. Net Neutrality), will ensure that the landscape in 2018 will continue to evolve.
Pay-TV, largely through increased ARPU rather than subscriber growth, is contributing the most to overall growth in wider video consumer spend, SVoD continues to provide an increasingly significant contribution.
“The SVoD culture continues to strengthen, Futuresource estimates that there are now 125 million SVoD subscriptions in the USA,” said David Sidebottom, Principal Analyst at Futuresource Consulting.
Although, consumer spending is still just 10% of the total Pay-TV market. Further growth is expected in 2018, driven by continued steady growth in established services and the quick expansion of a plethora of less established services, with platforms such as Amazon Channels helping drive this momentum.
The Pay-TV sector remains immense at over $100 billion in 2017, although it remains challenged. The much-discussed cord-cutting phenomenon has been apparent in 2017 to a small extent, with subscriptions expected to fall by 1% once more in 2018. In the midst of cord-cutting, key Multiple-Service Operators (MSOs) in the market have developed Pay-TV lite services, combining the extended reach of SVoD with the scheduled component of Pay-TV.
Broadband TV news
Feb 01, 2016
May 17, 2017
More than half of all Americans, or 56 percent, have the ability to watch internet video on their TVs — but they’re still watching regular TV most of the time.
Since 2015, there has been a 20 percentage-point increase in the share of adults who can get internet video on their TV, either through the TV itself or by using a device like a Chromecast, according to a new report from ad trade agency Interactive Advertising Bureau.
But a large portion of the time (39 percent), people are using these TVs to watch old-fashioned live TV. As for internet video, they’re streaming Netflix or YouTube or Hulu about 24 percent of the time.
Fortunately for subscription streaming services like Amazon and Netflix that offer TV-on-the-internet packages, that share is going up.
People who do use their TVs to watch Netflix or Hulu are doing so more often. About half (46 percent) of people with streaming-enabled TVs watch streaming video daily, up from 32 percent in 2015.
What are they streaming? Seventy-nine percent watch TV shows (either currently airing, or shows that have aired in the past), whereas a close 70 percent watch subscription originals like Netflix’s “Stranger Things” or Hulu’s “Handmaid’s Tale.”
Mar 30, 2017