US SVoD to reach 125mi subscribers in 2018

Published February 21st, 2018

The overall US video and Pay-TV market continues its healthy overall growth and is set to reach $140 billion by the end of 2018, according to Futuresource Consulting.

Whilst the US is a global leader in digital adoption, it continues to have a well-balanced market overall, with an array of formats, platforms, services and business models that is unsurpassed globally.

2017 was characterized by many notable announcements and initiatives in the video and related media space; the introduction of Movies Anywhere increased the availability of 4K UHD content and renewed discussion surrounding digital movie release dates provide an intriguing backdrop for the market in 2018.

In addition, the renewed push on direct-to consumer-services, media industry acquisitions and consolidation and regularity impact (e.g. Net Neutrality), will ensure that the landscape in 2018 will continue to evolve.

Pay-TV, largely through increased ARPU rather than subscriber growth, is contributing the most to overall growth in wider video consumer spend, SVoD continues to provide an increasingly significant contribution.

“The SVoD culture continues to strengthen, Futuresource estimates that there are now 125 million SVoD subscriptions in the USA,” said David Sidebottom, Principal Analyst at Futuresource Consulting.

Although, consumer spending is still just 10% of the total Pay-TV market. Further growth is expected in 2018, driven by continued steady growth in established services and the quick expansion of a plethora of less established services, with platforms such as Amazon Channels helping drive this momentum.

The Pay-TV sector remains immense at over $100 billion in 2017, although it remains challenged. The much-discussed cord-cutting phenomenon has been apparent in 2017 to a small extent, with subscriptions expected to fall by 1% once more in 2018. In the midst of cord-cutting, key Multiple-Service Operators (MSOs) in the market have developed Pay-TV lite services, combining the extended reach of SVoD with the scheduled component of Pay-TV.

Broadband TV news

24i Media realizes strong growth globally

Revenue grows 70% in 2017, profitably topping $5M Amsterdam (The Netherlands), March 15th, 2017 – 24i Media, an industry-leading Internet TV app developer for the world’s top media companies, today announced yet another year of record growth. The success in 2017 has been driven by signing up more than 20 new customers, including leading brands such as Tennis Channel, Entel, EdgeTV and RTÉ 2017 was a strong year for 24i Media, both in terms of growth in new customers and new partners, but also in staff and revenue, with a whopping 70% growth. This powerful momentum will continue in 2018, as the company is taking new strategic initiatives to bolster its technology innovation and global growth. “The acquisition of the Siemens CVC front-end team to support the increasing demands for our services is a big success and saw its full value in 2017. The team is now fully integrated into 24i and we’re looking forward to significantly expand our team in 2018,” said Hans Disch, Chief Strategy Officer at 24i. “With the new strategic initiatives and opportunities that we’re working on, we’ll continue to combine our very strong autonomous growth with targeted acquisitions, to be better equipped than ever to take the front-seat in technology innovation in the OTT industry.” Underscoring demand for its flexible and proven technology, Amsterdam based 24i has witnessed a 282% revenue growth over the last three years. In 2017 the company grew with about 70%. With this growth 24i also secured a spot on the prestigious Inc.5000 list of the fastest growing companies in EMEA in 2017. The list, seen as a ‘celebration of innovation’ and a distinguished ‘network of entrepreneurial leaders’, honors private companies that have achieved significant overall staff and revenue growth over a three-year period. “Making the Inc.5000 list is a testament to 24i’s ability to innovate and introduce new solutions to a market that is constantly evolving at an unbelievable pace. I am thrilled and proud of the 24i Team which has grown in leaps and bounds in talent and has continued to provide unparalleled service to our ever-increasing number of forward-thinking clients across the globe," said Martijn Van Horssen, 24i’s Chief Executive Officer. “We feel great about our set up for 2018 and our ability to continue delivering record-setting results and our plans and ambitions to keep surprising the industry with technology innovation.” The company also significantly expanded its client base across both broadcasters, media companies and operators, including signing recognized corporates and brands, such as Sinclair Broadcasting Group, NPO, RTE, Entel, Globo and the Tennis Channel. 24i strengthened its position in all geographic markets, especially EMEA, North America and Latin America. 24i Media’s growth continues to be fueled by strong market demand for their proven technology framework for the development and deployment of leading Internet TV app solutions. Meet 24i Media at NAB, booth SU9301CM
24i Media will be showcasing their feature rich set of TV applications at the NAB Show in Las Vegas, booth SU9301CM, April 9-12 and welcomes visitors to drop by their booth or book a meeting to discover how they can leverage 24i’s next generation tools and technologies to stand out from competitors and capitalize on 24i’s flexible and proven solutions.