Published June 15th, 2014
The world of TV is an exciting and fast moving place, with new technologies and platforms appearing every month. Here is the latest overview of the most relevant new developments.
A few weeks ago Microsoft announced major changes to the Xbox One: it dropped Kinect as a mandatory part of the Xbox One package and dropped the requirement for a paid Xbox Live Gold subscription in order to use media apps on the Xbox One and Xbox 360. The change of heart was widely regarded as a response to disappointing sales numbers compared to Sony’s PlayStation 4.
Sony has been showing stronger sales of its PlayStation 4 and announced it will be expanding the sales area of its related PlayStation TV set-top box to the USA and Europe. Definitely also have a look at Sony’s Project Morpheus virtual reality headset.
LG has been on a strong run with its 2014 webOS TV sets, selling 1 million of them already. LG has been working on another very interesting initiative as well, launching the open source Connect SDK, which is intended to make it easier to add support for playback on TV to mobile apps. Samsung has also been busy building new software for TV, specifically its new Tizen TV sets and SDK.
Apple and Google have been relatively quiet since our last update. There was no real Apple TV news at its developer conference WWDC, although its sales numbers are still impressive. Google’s Chromecast has been steadily growing its international availability and support in mobile apps.
Amazon has also been busy improving its Fire TV set-top box slowly but surely, by expanding its embedded voice search to other apps and adding an HBO Go app and HBO content to its Amazon Prime subscription service.
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Aug 15, 2017
According to new research from The Diffusion Group (TDG), binge viewing — that is, viewing more than one episode of a TV series back to back — is rapidly becoming universal, with nearly nine-in-ten ABUs binging at least occasionally. But the frequency of binge viewing skews strongly in favor of younger adults.TDG's new analysis, Binge Viewing - A Consumer Snapshot, identifies and profiles three groups of adult broadband users in terms of their binge viewing habits.
Heavy Bingers (binge daily, comprise 14 percent of ABUs),
Medium Bingers (binge monthly but not daily, comprise 51 percent of ABUs), and
Light/Non-Bingers (21 percent of ABUs that binge less than once a month, 14 percent that do not binge at all).
Importantly, TDG analysts found that the frequency of binging is strongly correlated with the viewer's age. For example, 58 percent of Heavy Bingers are between the ages of 18 and 34, while 56 percent of Light/Non-Bingers are age 45 and older."The fact that 31 percent of Heavy Bingers are between the ages of 18 and 34 further illustrates just how different millennial viewing habits are from those of older generations," notes Michael Greeson, President and Principal Analyst at TDG. "For more than a decade, TDG has predicted and observed a structural transformation in what it means to 'watch TV,' with viewing behavior slowly changing from an activity defined by flipping between different live shows on different networks, to one characterized by on-demand binging of individual series."As these consumers age and younger generations steeped in quantum habits follow behind them, Greeson argues that this behavior will only become more prominent, further impacting programming and distribution strategies.View TDG's latest analysis of contemporary viewing behavior, Binge Viewing - A Consumer Snapshot for an insight into the different segments of binge viewers — who they are, how they behave, and what drives their decisions and preferences.
Source: TDG Research
Aug 28, 2017
Dec 06, 2017