Published February 1st, 2016
Each year the world of TV technology starts with a bang, when the madness of CES signals the end of the holidays. CES is the main stage of the year for consumer electronics brands to make product line announcements, so it’s always full of Smart TV news. Other TV platforms such as set-top boxes and game consoles generally receive less attention.
This year the magic word for Smart TVs was High Dynamic Range or HDR. It’s a display technology which allows for higher color ranges than before, with a noticeable impact. In contrast with 4K last year, curved TVs the year before and 3D glasses even earlier, this improvement may actually matter to consumers. Hence, every Smart TV brand jumped on board, with the industry settling on Ultra HD Premium as the common branding for HDR.
Some specific bits of information which were interesting in recent weeks were LG launching a TV running Roku OS instead of its own webOS, intriguing transparent and rollable displays by several manufacturers and the appearance of 4K Blu-ray players. Sony is still doing very will with its PlayStation 4, having sold almost double the units that Microsoft has managed with its Xbox One. One of the biggest news items to come out of CES was actually Netflix’s worldwide launch, as it added 130 countries at once.
In general though, there weren’t many big changes at CES this year. Samsung is sticking to Tizen, LG is using webOS again, Sony and Philips are sticking with Android TV and Panasonic is still using Firefox OS. All of them are going through incremental improvements, but none are doing any major overhauls as we saw in the previous two years. Android TV is adding a few more lesser known brands to its stable, but notable big ones.
We’re currently hiring for several positions. Check out our careers page if you are interested or know somebody who might be! To keep up to date with TV technology news on a weekly basis, follow my personal blog.
Nov 09, 2017
May 06, 2020
By Ramon Duivenvoorden, Chief Commercial Officer at 24i
The key to producing consumer products cost-effectively is mass-customization. We’ve certainly come a long way since you could have a Ford in any colour as long as it’s black, but a modern car manufacturer will not give you a huge number of product variables – yes, you can choose a colour other than black, and you’ll be able to buy a sports pack, or upgrade the in-car entertainment system, but the car OEM will probably decide whether the model you want has a spoiler!
In many ways, software development has followed a similar path – the developer has decided what the solution set should be for a given problem, built a product around that solution set and allowed some level of customization around that.
Over time, additional features are required that go beyond the level of customization allowed in the original product specification. Pretty quickly under this development paradigm, the client has a system that’s no longer based on a solid code-base, so it cannot benefit from roadmap upgrades, shared innovation and maintenance. At the same time, they also have a system that lacks the benefits of custom development such as full control over code and feature set.
This is how media entertainment apps have traditionally been developed, and we think it’s broken. Fortunately, there’s another way.
Over the last 2 or 3 years, we’ve striven to base 24i product development on what we call Customer Centric principles.
As you might guess the overarching philosophy is to put the customer first, but in reality, what does this actually mean?
We’ve boiled this down to a number of principles that we adhere to in how we think about s/w development and build products, as follows:
So, how does this work in practice? As an example, one of our clients wanted to move from a profit to a non-profit model. The consumers using their app could move from a subscription model to a ‘single charitable donation for life’ model. There are complex rules that have to be adhered to when you’re accepting charitable donations – if this customer had been with a traditional developer, the switch would have needed a lot of new code, too much time and money, and potentially compromise the architectural integrity of the application. This is assuming they did not select an out-of-the-box vendor that would simply decline the request for the new flows.
Because our app was built on micro-services, with a minimum of dependency between the services, we were able to replace the components that needed to change and make the switch in weeks. More importantly, we enabled this change without a branch in the client’s code, so that moving forward they continue to gain from future 24i product roadmap developments.
I believe that sooner or later virtually every client has specific needs that are critical for their business. Yet, at the same time, most requirements are common between all streaming media businesses. Our Customer Centric approach based upon micro-services means that we can deliver scale, innovation and stability on these common needs, while offering the freedom to break free for that custom 5% that enables our customers to set themselves apart from the competition or fulfill unique business needs.
We know that customer-centric development based upon micro-services is the way to go – but it’s not necessarily obvious to potential customers how great an advantage this is, until they need to make a key pivot in business model, or another customized change is the one that breaks this particular camel’s back. Which is why I’m writing this blog!
If you would like to know more about our approach to Customer Centric development, please get in touch - and look out for upcoming blogs from 24i CTO Pavel Jacko who will discuss the technical principles in more depth.
Contact us today to find out 24i can help you scale and extend your OTT streaming services
Dec 06, 2017