Published August 19th, 2014
The world of TV is an exciting and fast moving place, with new technologies and platforms appearing every month. Here is the latest overview of the most relevant new developments.
At this year’s I/O keynote, Google proudly presented its latest attempt to conquer the living room: Android TV. It will run both on set-top boxes and full-blown TV sets, with the main launch partners being Sony, TP Vision (Philips) and Sharp, which will use the platform for their 2015 lineup. Android TV is being approached as an integral part of the full Android ecosystem and will use the Google Play Store for app distribution. In contrast to many other TV platforms, it will be open to all developers and here at 24i we’re of course already working hard on creating apps for it.
In addition to Android TV, Google announced several updates to Chromecast, such as new methods for pairing and new options for mirroring. All Android TV sets will also act as Chromecast. By now there are hundreds of apps that support Chromecast. Everything taken together, Google is building up a very strong position in the TV market and it will be very interesting to see how big its impact will be over the next 12 to 24 months.
Microsoft and Sony have been going toe to toe with their gaming consoles. Microsoft is very actively updating its Xbox One, amongst others with greatly improved media support and a Digital TV Tuner for the European market. Sony has been working hard on its PlayStation Now game streaming service and is opening it up to the public for testing. It’s also working on interesting game sharing functionality. So far it appears Sony is the strongest of the two, having sold its PlayStation 4 more than 10 million times.
The other contenders in the market have naturally been busy as well. Amazon has been busy expanding the app catalog on its Fire TV, including Flappy Bird. Roku just announced that the first Roku TV sets are close to going on sale. Mozilla has apparently been working on a Firefox OS streaming stick. Samsung released an SDK for its Tizen TV platform, but is having serious difficulties launching Tizen smartphone hardware, with no news on the TV hardware. And as far as Apple TV is concerned, we might be forced to wait a bit longer.
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Jun 15, 2014
Aug 15, 2017
According to new research from The Diffusion Group (TDG), binge viewing — that is, viewing more than one episode of a TV series back to back — is rapidly becoming universal, with nearly nine-in-ten ABUs binging at least occasionally. But the frequency of binge viewing skews strongly in favor of younger adults.TDG's new analysis, Binge Viewing - A Consumer Snapshot, identifies and profiles three groups of adult broadband users in terms of their binge viewing habits.
Heavy Bingers (binge daily, comprise 14 percent of ABUs),
Medium Bingers (binge monthly but not daily, comprise 51 percent of ABUs), and
Light/Non-Bingers (21 percent of ABUs that binge less than once a month, 14 percent that do not binge at all).
Importantly, TDG analysts found that the frequency of binging is strongly correlated with the viewer's age. For example, 58 percent of Heavy Bingers are between the ages of 18 and 34, while 56 percent of Light/Non-Bingers are age 45 and older."The fact that 31 percent of Heavy Bingers are between the ages of 18 and 34 further illustrates just how different millennial viewing habits are from those of older generations," notes Michael Greeson, President and Principal Analyst at TDG. "For more than a decade, TDG has predicted and observed a structural transformation in what it means to 'watch TV,' with viewing behavior slowly changing from an activity defined by flipping between different live shows on different networks, to one characterized by on-demand binging of individual series."As these consumers age and younger generations steeped in quantum habits follow behind them, Greeson argues that this behavior will only become more prominent, further impacting programming and distribution strategies.View TDG's latest analysis of contemporary viewing behavior, Binge Viewing - A Consumer Snapshot for an insight into the different segments of binge viewers — who they are, how they behave, and what drives their decisions and preferences.
Source: TDG Research
Jul 01, 2015