Published June 29th, 2017
By the end of 2020 there are forecast to be 260 million installed devices attached to the Internet and able to deliver apps to TVs, according to the latest NPD Connected Intelligence forecast.
This represents 31% growth in TV-connected devices over the forecast period, led by smart TVs and streaming media players. In fact, smart TVs will drive nearly half (48%) of installed Internet-connected TV device growth through 2020, while streaming media players will contribute 31 percent of ownership growth.
The TV-Connected Device Forecast looks to shed light on how new generation smart TVs and evolved streaming media boxes and sticks will shape home entertainment. According to the forecast, by 2018, and through the end of the forecast period, household penetration of smart TVs will achieve relative parity with streaming media players as platforms delivering apps to TVs.
“Sales of smart TVs and continued growth in streaming video will contribute to the increase of installed internet-connected TVs,” said John Buffone, executive director, industry analyst, NPD Connected Intelligence.
“Additionally, 4K mass market adoption plays an important role, as nearly all 4K TVs are internet capable.”
The rate of attaching connectable-TV devices to the internet is projected to increase from 73% in 2016 to 81% of installed units by 2020. This will eventually lead consumers to choose a preferred device and result in a diminished use of other devices. From January 2013 through January 2017, usage of installed internet capable TVs to access online content increased from 30 to 55%, demonstrating growing consumer interest in streaming video. As such, streaming media player original equipment manufacturers (OEMs), including Google, Roku and Amazon, continue to partner with TV OEMs to integrate their operating systems directly into displays.
“All trends point to smart TVs and streaming media players driving the majority of growth in TV-connected devices. When you compound the increased usage for streaming video, it points to further dominance of these platforms, as they provide the premium content and ease of use consumers demand,” noted Buffone.
Source: BroadbandTV News
May 06, 2020
By Ramon Duivenvoorden, Chief Commercial Officer at 24i
The key to producing consumer products cost-effectively is mass-customization. We’ve certainly come a long way since you could have a Ford in any colour as long as it’s black, but a modern car manufacturer will not give you a huge number of product variables – yes, you can choose a colour other than black, and you’ll be able to buy a sports pack, or upgrade the in-car entertainment system, but the car OEM will probably decide whether the model you want has a spoiler!
In many ways, software development has followed a similar path – the developer has decided what the solution set should be for a given problem, built a product around that solution set and allowed some level of customization around that.
Over time, additional features are required that go beyond the level of customization allowed in the original product specification. Pretty quickly under this development paradigm, the client has a system that’s no longer based on a solid code-base, so it cannot benefit from roadmap upgrades, shared innovation and maintenance. At the same time, they also have a system that lacks the benefits of custom development such as full control over code and feature set.
This is how media entertainment apps have traditionally been developed, and we think it’s broken. Fortunately, there’s another way.
Over the last 2 or 3 years, we’ve striven to base 24i product development on what we call Customer Centric principles.
As you might guess the overarching philosophy is to put the customer first, but in reality, what does this actually mean?
We’ve boiled this down to a number of principles that we adhere to in how we think about s/w development and build products, as follows:
So, how does this work in practice? As an example, one of our clients wanted to move from a profit to a non-profit model. The consumers using their app could move from a subscription model to a ‘single charitable donation for life’ model. There are complex rules that have to be adhered to when you’re accepting charitable donations – if this customer had been with a traditional developer, the switch would have needed a lot of new code, too much time and money, and potentially compromise the architectural integrity of the application. This is assuming they did not select an out-of-the-box vendor that would simply decline the request for the new flows.
Because our app was built on micro-services, with a minimum of dependency between the services, we were able to replace the components that needed to change and make the switch in weeks. More importantly, we enabled this change without a branch in the client’s code, so that moving forward they continue to gain from future 24i product roadmap developments.
I believe that sooner or later virtually every client has specific needs that are critical for their business. Yet, at the same time, most requirements are common between all streaming media businesses. Our Customer Centric approach based upon micro-services means that we can deliver scale, innovation and stability on these common needs, while offering the freedom to break free for that custom 5% that enables our customers to set themselves apart from the competition or fulfill unique business needs.
We know that customer-centric development based upon micro-services is the way to go – but it’s not necessarily obvious to potential customers how great an advantage this is, until they need to make a key pivot in business model, or another customized change is the one that breaks this particular camel’s back. Which is why I’m writing this blog!
If you would like to know more about our approach to Customer Centric development, please get in touch - and look out for upcoming blogs from 24i CTO Pavel Jacko who will discuss the technical principles in more depth.
Contact us today to find out 24i can help you scale and extend your OTT streaming services
Sep 10, 2020
Launching a new product, or platform of products is always challenging, so why did we, 24i choose to launch our new Video Experience Platform during a pandemic? Pim Verbij, VP of Product at 24i, explains in the next episode of IBC On Location.
If anything, the pandemic has made the need for cloud-based solutions even more evident. Everything has changed - from the way we live, work and keep entertained.
As we are forced to connect and create remotely, smart software is making online collaboration possible from pretty much anywhere in the world. This shift, coupled with the sharp increase in consumer demand for streaming video, has resulted in a substantial increase of new subscriptions and traffic for many of 24i's customers.
The strength and flexibility of the 24i Video Experience Platform has therefore come into its own as it enables operators, broadcasters and content owners to rapidly scale and adapt their video services to attract and keep subscribers engaged. As Florian, our VP Design explained in a previous episode of IBC On Location, much of the control and fast time-to-market we provide to our customers, is powered by the underlying design system with the Video Experience Platform.
The pandemic has also forced streaming services to get creative. Good examples include Dutch broadcaster NPO, and the popular theatre streaming service BroadwayHD, which with their Watch Together events have enabled people to connect and share viewing experiences while they need to keep apart.
Looking ahead, the 24i product roadmap will focus on enriching our customer and the end-consumer viewing experience any way we can. This includes greater collaboration with partners across our Smart Ecosystem and providing new tools around areas such as data analytics, AB testing and other cutting edge second-screen functionality.
Sep 11, 2020
In the last episode of our IBC On Location series, Florian Laroye, 24i's VP Design shares the journey the 24i brand is taking and the design principles that he and 24i Brand Designer, Katya Rassadina, are using to guide them along the way.
While 24i has developed enormously during its 11-year history, however, our brand has only had one update in all that time. About a year ago we decided it was time to apply the same creativity and innovation we bring to our industry to our own brand and give it a serious refresh.
To do this Katya and I have followed a few key principles:
Firstly, we removed the slash from the 24i logo to simplify it to the extreme. The numbers 24 and the letter 'i' are enough and say it all: 24i = 24 Innovation.
Secondly, we replaced our letter fonts with modern alternatives. This helps us stand out in an ecosystem where companies are mostly fairly conservative in their branding.
The third principle is the introduction of two, new, primary colors - Crimson (pink?) and Peacock. Crimson evolves us from our previous dark red color pallet, brightening up our brand and representing our passion for what we do. Peacock represents 24i's professionalism and offers a darker more stable complement to the bright and fiery Crimson color.
We have already rolled out our new branding across our social channels, marketing campaigns, and materials and we look forward to it taking centerstage in our new 24i website which is coming soon.