Published June 29th, 2017
By the end of 2020 there are forecast to be 260 million installed devices attached to the Internet and able to deliver apps to TVs, according to the latest NPD Connected Intelligence forecast.
This represents 31% growth in TV-connected devices over the forecast period, led by smart TVs and streaming media players. In fact, smart TVs will drive nearly half (48%) of installed Internet-connected TV device growth through 2020, while streaming media players will contribute 31 percent of ownership growth.
The TV-Connected Device Forecast looks to shed light on how new generation smart TVs and evolved streaming media boxes and sticks will shape home entertainment. According to the forecast, by 2018, and through the end of the forecast period, household penetration of smart TVs will achieve relative parity with streaming media players as platforms delivering apps to TVs.
“Sales of smart TVs and continued growth in streaming video will contribute to the increase of installed internet-connected TVs,” said John Buffone, executive director, industry analyst, NPD Connected Intelligence.
“Additionally, 4K mass market adoption plays an important role, as nearly all 4K TVs are internet capable.”
The rate of attaching connectable-TV devices to the internet is projected to increase from 73% in 2016 to 81% of installed units by 2020. This will eventually lead consumers to choose a preferred device and result in a diminished use of other devices. From January 2013 through January 2017, usage of installed internet capable TVs to access online content increased from 30 to 55%, demonstrating growing consumer interest in streaming video. As such, streaming media player original equipment manufacturers (OEMs), including Google, Roku and Amazon, continue to partner with TV OEMs to integrate their operating systems directly into displays.
“All trends point to smart TVs and streaming media players driving the majority of growth in TV-connected devices. When you compound the increased usage for streaming video, it points to further dominance of these platforms, as they provide the premium content and ease of use consumers demand,” noted Buffone.
Source: BroadbandTV News
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By DONALD MCGARVA, Group Chief Executive Officer, Amino
As we start a new year and decade at CES 2020, we cannot help but think about how we gain clarity around what the future of the TV looks like. We have seen significant change in the past several years as consumers opt out of Pay TV contracts and pursue seemingly endless alternatives in the form of vMVPD, SVOD or D2C services. Even as more content is being produced, the future of TV is dependent on what consumers really want.
We believe consumers want what we call a modern TV experience. A modern TV experience gives the consumer rich, engaging, flexible and personalised ways to access and consume video content. We already know that consumers are using more devices than ever before to watch videos. While the TV itself is still a meaningful device it is. by its very nature, limited to in-home viewing. Networks continue to advance with 5G rollouts underway and improved WiFi solutions fulfilling consumer demand for connectivity on any device.
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