Published March 27th, 2017
Traditional TV viewing continued to fall in February. However, new connected TV and other OTT viewing are still rising. Total TV usage was down 4.2% on a total day basis for 18-49 viewers, with English-language broadcast networks losing 10.3%, according to Pivotal Research Group.
Total TV usage was down 4.2% on a total day basis for 18-49 viewers, with English-language broadcast networks losing 10.3%, according to Pivotal Research Group.
Internet-connected TV viewing from OTT devices such as Apple TV, Roku and Google’s Chromecast soared nearly 60% to account for 9.9% of total TV usage. Share of TV usage in February 2016 was 6.0% and February 2015’s 3.6%.
Ad-supported cable networks accounted for a 40.7% share (down from 43.3 a year ago); English broadcast network usage now accounts for 19% (versus 20.4% a year ago); and video game console usage, 9.2% share (8.7% in February 2016).
National TV commercial (C3) impressions among 18-49 dropped 7.2%, with prime time down 4.8%.
Pivotal says total national TV advertising loads in minutes per hour were up to 10.8 from 10.6. Viacom networks commands the largest 18-49 C3 commercial share — at 15.3%. NBC Universal is next at 13.6%; Time Warner, 12.2%; 21st Century Fox, 10.5%; Disney-ABC Television, 8.6%; Discovery Communications, 6.8%; Scripps Networks Interactive, 5.4%; CBS, 5.3%; and AMC Networks, 4.0%.
Jan 06, 2020
By DONALD MCGARVA, Group Chief Executive Officer, Amino
As we start a new year and decade at CES 2020, we cannot help but think about how we gain clarity around what the future of the TV looks like. We have seen significant change in the past several years as consumers opt out of Pay TV contracts and pursue seemingly endless alternatives in the form of vMVPD, SVOD or D2C services. Even as more content is being produced, the future of TV is dependent on what consumers really want.
We believe consumers want what we call a modern TV experience. A modern TV experience gives the consumer rich, engaging, flexible and personalised ways to access and consume video content. We already know that consumers are using more devices than ever before to watch videos. While the TV itself is still a meaningful device it is. by its very nature, limited to in-home viewing. Networks continue to advance with 5G rollouts underway and improved WiFi solutions fulfilling consumer demand for connectivity on any device.
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