Published June 23rd, 2017
Smart TVs are the preferred way for customers to access content provided by a streaming service as revealed by FutureSource Consulting. According to a Futuresource senior market analyst, Jack Wetherill, smart TV was the leader in six markets that it had studied.
Presenting data at the Futuresource New Content Horizons event in London, Futuresource senior market analyst, Jack Wetherill, said that the smart TV led in each of the six markets it had analysed.
Spain led with 49% of Netflix users opting to watch via smart TV, followed by Italy at 42%, the UK at 35%, Germany at 32%, the US at 30% and France at 28%.
Streaming media devices like Google Chromecast were the second-highest favoured option for accessing Netflix in four of the six countries, with PC or laptop viewing proving second most popular in Spain and Italy.
Viewing Netflix via a set-top box did not rank among the top five viewing methods in any of the six markets – apart from France, where it came in fifth place with 8% of viewers saying they liked to view the SVOD service this way.
Despite this, set-top box ownership in Western Europe climbed by 39% between 2012 and 2016 to have a presence in 111 million households, according to Futuresource.
Smart TV ownership climbed by a larger 163% over the four-year period but only appeared in 79 million homes in the region in 2016, while digital media adaptor ownership grew by a massive 458% to appear in 22 million Western European homes.
Wetherill said Futuresource expects 20 million set-top boxes – excluding free-to-air boxes – to be shipped in Western Europe this year, down just 1% year-on-year.
This compares to 19 million smart TVs, up 6% year-on-year, and 13 million digital media adapters, up 16% year-on-year.
“There’s a range of different devices there for consumers to be enjoying OTT content – it’s a complex landscape out there,” said Wetherill.
“We know that the move from broadcast to IP is an irreversible trend, but for some of the reasons I’ve outlined, it will take time to move from a) to b) – in fact many years. The set-top box will remain part of that landscape for some years to come.
“As somebody once described it, and it will no doubt be described again, the set-top box is kind of like the cockroach in a nuclear winter. It will be one of the things that survives this whirlwind of development in content and hardware.
Source: Digital TV Europe
Jul 25, 2017
More Americans are using more devices, regardless of age. Which age group is most keen on what varies and could have a profound effect on the future of devices.
In general, smartphones are the most pervasive technology measured among all age groups, according to new data from measurement company Nielsen, which tracks American households that have TVs.
Seventy-three percent of people aged 2 to 20, known as Generation Z, have video game consoles, 7 percentage points more than the next-most-likely gamers, millennials. Generation Z is also fondest of tablets, with 78 percent having one in their homes. But as Gen Z is still so young, it’s possible they’ll lessen their video game and tablet habits as they grow up. People between 2 and 20 account for 26 percent of Americans and is the most racially diverse age group.
Millennials (age 21-37) are the most likely to have access to video-on-demand services like Netflix. Relatedly, they’re most likely to own multimedia devices — technology like Chromecast or Apple TV that streams online content onto TVs.
PCs are most popular among Generation X (age 38-52), 85 percent of whom have one in their homes.
The only device measured that saw substantial declines among all age groups was, unsurprisingly, DVD players. Still, DVD players are available in 62 percent (millennials) to 81 percent (boomers, age 53-70) of households.
Smart TVs and multimedia devices are the least pervasive gadgets among all age groups, but they’re still relatively new. They also have very high growth rates (24 percent to 31 percent year over year).
May 02, 2017
In an annual contest at Coney Island, participants vie to see who can eat the most hot dogs in 10 minutes. It has seemed in recent years that US adults bring a similar spirit to their consumption of media, cramming as much as possible into an average day.
Thanks to multitasking (and our method of accounting for it, explained in a moment), US adults’ average daily time spent with major media will slightly exceed 12 hours this year, according to eMarketer’s latest report, “US Time Spent with Media: eMarketer’s Updated Estimates and Forecast for 2014-2019”.
Dec 06, 2017