Published September 11th, 2020
In the last episode of our IBC On Location series, Florian Laroye, 24i’s VP Design shares the journey the 24i brand is taking and the design principles that he and 24i Brand Designer, Katya Rassadina, are using to guide them along the way.
While 24i has developed enormously during its 11-year history, however, our brand has only had one update in all that time. About a year ago we decided it was time to apply the same creativity and innovation we bring to our industry to our own brand and give it a serious refresh.
To do this Katya and I have followed a few key principles:
Firstly, we removed the slash from the 24i logo to simplify it to the extreme. The numbers 24 and the letter ‘i’ are enough and say it all: 24i = 24 Innovation.
Secondly, we replaced our letter fonts with modern alternatives. This helps us stand out in an ecosystem where companies are mostly fairly conservative in their branding.
The third principle is the introduction of two, new, primary colors – Crimson (pink?) and Peacock. Crimson evolves us from our previous dark red color pallet, brightening up our brand and representing our passion for what we do. Peacock represents 24i’s professionalism and offers a darker more stable complement to the bright and fiery Crimson color.
We have already rolled out our new branding across our social channels, marketing campaigns, and materials and we look forward to it taking centerstage in our new 24i website which is coming soon.
Jun 10, 2020
Putting the customer first is a prerequisite for any successful service - especially in the competitive world of #videostreaming.
In episode 2 of #In Conversation With… , Ramon Duivenvoorden, 24i's CCO explains the Customer-Centric principles to 24i's product development and the crucial role #microservices play in providing Video Service Providers with flexibility and mass customization.
Hosted by Craig Kierce and produced from Ramon's home in LA, we hope you enjoy watching and invite you to check out Ramon's blog on the subject here.
Apr 06, 2020
In just a few weeks, all our lives have needed to adapt to a new way of working - in the broadest sense of the word. The focus of our work has had to shift several times already and is sure to change again as the needs of our customers and their subscribers change.
We are all adapting to working at home, each having our own very individual environments and complications. From finding space for additional TVs for development and testing, to combining conference calls with home schooling, or even simply adjusting our situation after the workday ends. We need to work on staying connected with each other while practicing social distancing and, most of all, we must stay safe.
These circumstances can bring out the 'Darwinian' in all of us. Since founding 24i over 10 years ago, our team has always used shifts in consumer behaviour to accelerate, adapt and innovate. Little did we know that change would take on such a dramatically new perspective in 2020.
I could not be more proud of how the entire Amino and 24i family is showing strength and solidarity during this new kind of disruption. Not only are we helping each other to stay connected but also providing extra support to our customers and communities while keeping ourselves and our families safe at home. It is not a surprise, but certainly inspiring, that some of our team have put technology to work to help their local communities tackle the COVID-19 virus where they can. In many countries, there is a problem with a shortage of protective tools, especially in the medical field. In our Brno office, in the Czech Republic, we have a team working together with Industra Lab to 3D print protective face shields for hospital medical staff, dentists and paediatricians. We have already printed over 60 shields and we are looking to find ways to accelerate the process so we can get more into the field.
While we may not be on the frontline fighting this terrible virus, we are doing what we can within our communities and by helping our customers provide streaming video services. Through these efforts, we hope to make the lives of the people now staying home a little bit more comfortable.
Finally, I look forward to when we can meet in person and look back on how this truly testing time has brought us together, made us take greater care of each other, and inspired us to use technology and creativity to innovate for a better future.
Until then, thank you and stay safe.
Martijn van Horssen, Joint-CEO, 24i
May 15, 2020
It is no surprise that video streaming services are experiencing exceptional growth while lockdowns around the world keep people at home where they want to be entertained. Netflix added 16 million new accounts in the first three months of the year and niche video services such as BroadwayHD, Topic and Pure Flix, have also seen a significant increase in streams and subscriptions.
In the first of our own video series In
Conversation… , Martijn van Horssen, CEO and co-founder of 24i shares insights on
why some media companies are doing better than others during the Corona crisis,
- The 'Watch Party' effect and other smart marketing tactics
- The AVOD challenge and SVOD opportunity
- Scaling services for peak demand and growth and
- How 24i is supporting customers and employees during this testing time.
Hosted by Craig Kierce and produced from home, we hope you enjoy watching this honest and open interview and we look forward to bringing you the next episode of In Conversation soon.