Day 4: Episode 7 – IBC On Location with 24i

Published September 11th, 2020

Streaming Is Better Together!

On our last day On Location at IBC, Kjeld Beijer, 24i’s Partnerships Manager takes the opportunity to catch up with Unified Streaming‘s Rochelle Morrison and Anne Zant down by the Amsterdam waterfront.

Meet Unified Streaming, a key partner within the 24i Smart Ecosystem

From providing streaming solutions in the cloud or on-premise, Unified Streaming is a key partner within 24i’s Smart Ecosystem and prides itself on enabling video service providers with encoding and real-time packaging to reach any device.

When talking to Kjeld on the effects the pandemic has had on the TV and video industry, Rochelle and Anne both cite examples of how some companies, including a few sports brands, are getting creative on how they produce live events while keeping within the new restrictions, and how others are offering new SVOD and AVOD content packages to entertainment-hungry audiences around the world. 

Finally, Anne shares a tip on how to stay cool when you come to Amsterdam next time! 

Learn more about partnering with 24i

Tune in every day to IBC On Location on our blog, Linkedin, Facebook, Twitter, Instagram and YouTube

Day 4: Episode 8 - IBC On Location with 24i

24i Gets A New Look

In the last episode of our IBC On Location series, Florian Laroye, 24i's VP Design shares the journey the 24i brand is taking and the design principles that he and 24i Brand Designer, Katya Rassadina, are using to guide them along the way. 

https://www.youtube.com/watch?v=Q-Y0Sri_Gzg&feature=youtu.be
Florian Laroye, VP Design at 24i

While 24i has developed enormously during its 11-year history, however, our brand has only had one update in all that time. About a year ago we decided it was time to apply the same creativity and innovation we bring to our industry to our own brand and give it a serious refresh.  

To do this Katya and I have followed a few key principles:

Firstly, we removed the slash from the 24i logo to simplify it to the extreme. The numbers 24 and the letter 'i'  are enough and say it all: 24i = 24 Innovation. 

Secondly, we replaced our letter fonts with modern alternatives. This helps us stand out in an ecosystem where companies are mostly fairly conservative in their branding. 

The third principle is the introduction of two, new, primary colors - Crimson (pink?) and Peacock. Crimson evolves us from our previous dark red color pallet, brightening up our brand and representing our passion for what we do. Peacock represents 24i's professionalism and offers a darker more stable complement to the bright and fiery Crimson color.

We have already rolled out our new branding across our social channels, marketing campaigns, and materials and we look forward to it taking centerstage in our new 24i website which is coming soon. 

Book a meeting with Florian to find out how to refresh your video brand

Watch every day of IBC On Location on our blog, Linkedin, Facebook, Twitter, Instagram and YouTube

Day 4: Episode 8 - IBC On Location with 24i

24i Gets A New Look

In the last episode of our IBC On Location series, Florian Laroye, 24i's VP Design shares the journey the 24i brand is taking and the design principles that he and 24i Brand Designer, Katya Rassadina, are using to guide them along the way. 

https://www.youtube.com/watch?v=Q-Y0Sri_Gzg&feature=youtu.be
Florian Laroye, VP Design at 24i

While 24i has developed enormously during its 11-year history, however, our brand has only had one update in all that time. About a year ago we decided it was time to apply the same creativity and innovation we bring to our industry to our own brand and give it a serious refresh.  

To do this Katya and I have followed a few key principles:

Firstly, we removed the slash from the 24i logo to simplify it to the extreme. The numbers 24 and the letter 'i'  are enough and say it all: 24i = 24 Innovation. 

Secondly, we replaced our letter fonts with modern alternatives. This helps us stand out in an ecosystem where companies are mostly fairly conservative in their branding. 

The third principle is the introduction of two, new, primary colors - Crimson (pink?) and Peacock. Crimson evolves us from our previous dark red color pallet, brightening up our brand and representing our passion for what we do. Peacock represents 24i's professionalism and offers a darker more stable complement to the bright and fiery Crimson color.

We have already rolled out our new branding across our social channels, marketing campaigns, and materials and we look forward to it taking centerstage in our new 24i website which is coming soon. 

Book a meeting with Florian to find out how to refresh your video brand

Watch every day of IBC On Location on our blog, Linkedin, Facebook, Twitter, Instagram and YouTube