Published September 11th, 2020
On our last day On Location at IBC, Kjeld Beijer, 24i’s Partnerships Manager takes the opportunity to catch up with Unified Streaming‘s Rochelle Morrison and Anne Zant down by the Amsterdam waterfront.
From providing streaming solutions in the cloud or on-premise, Unified Streaming is a key partner within 24i’s Smart Ecosystem and prides itself on enabling video service providers with encoding and real-time packaging to reach any device.
When talking to Kjeld on the effects the pandemic has had on the TV and video industry, Rochelle and Anne both cite examples of how some companies, including a few sports brands, are getting creative on how they produce live events while keeping within the new restrictions, and how others are offering new SVOD and AVOD content packages to entertainment-hungry audiences around the world.
Finally, Anne shares a tip on how to stay cool when you come to Amsterdam next time!
In the last episode of our IBC On Location series, Florian Laroye, 24i's VP Design shares the journey the 24i brand is taking and the design principles that he and 24i Brand Designer, Katya Rassadina, are using to guide them along the way.
While 24i has developed enormously during its 11-year history, however, our brand has only had one update in all that time. About a year ago we decided it was time to apply the same creativity and innovation we bring to our industry to our own brand and give it a serious refresh.
To do this Katya and I have followed a few key principles:
Firstly, we removed the slash from the 24i logo to simplify it to the extreme. The numbers 24 and the letter 'i' are enough and say it all: 24i = 24 Innovation.
Secondly, we replaced our letter fonts with modern alternatives. This helps us stand out in an ecosystem where companies are mostly fairly conservative in their branding.
The third principle is the introduction of two, new, primary colors - Crimson (pink?) and Peacock. Crimson evolves us from our previous dark red color pallet, brightening up our brand and representing our passion for what we do. Peacock represents 24i's professionalism and offers a darker more stable complement to the bright and fiery Crimson color.
We have already rolled out our new branding across our social channels, marketing campaigns, and materials and we look forward to it taking centerstage in our new 24i website which is coming soon.
Jun 10, 2020
Putting the customer first is a prerequisite for any successful service - especially in the competitive world of #videostreaming.
In episode 2 of #In Conversation With… , Ramon Duivenvoorden, 24i's CCO explains the Customer-Centric principles to 24i's product development and the crucial role #microservices play in providing Video Service Providers with flexibility and mass customization.
Hosted by Craig Kierce and produced from Ramon's home in LA, we hope you enjoy watching and invite you to check out Ramon's blog on the subject here.
Apr 23, 2020
It’s probably not a great surprise that most stats published recently show that video viewing is up overall in countries enduring a COVID-19 induced lockdown. But if you look more closely at the stats three distinct patterns emerge: ● Daytime viewing is performing really well - primarily powered by large upticks in news and kid’s programming ● Live video growth is outperforming the growth in VoD and streaming - primarily driven by news ● Operators and content owners are trying new business models, such as ‘straight to streaming’ for new movies.
Daytime video viewing
While overall viewing has increased, one of the biggest trends has been a resurgence in daytime viewing. Because the effects of the global pandemic are having far-reaching impacts across the economic and political spectrums, news channels are seeing a major increase in viewership figures. Meanwhile, with social restrictions forcing schools to close down, kids have been turning to their favourite channels to pass the time. Streaming platforms are seeing increased viewership.
AT&T highlighted that CNN daytime viewership increased 150% in the week commencing 16 March compared to last year, meanwhile, on Monday, March 16 (the first full weekday following actions taken by many local and state governments to begin enforcing social distancing measures across the US) Fox News, MSNBC and Fox Business all experienced significant double-digit increases. A Nielsen analysis report also showed that consumers are increasingly gravitating to local news outlets to stay informed about the impact of the pandemic on their communities.
As governments are continuing to give daily updates on their efforts to address the virus and advise their citizens on the next course of action, it is likely that we will continue to see a rise in news consumption as people tune into their trusted channels for ongoing information about the world around them. And it’s not just news that’s enjoying a surge in popularity, with family-oriented programming channels also enjoying strong audience growth, with reports of TeenNick almost tripling and total time spent watching the network increasing 171%, DisneyXD and Nicktoons daytime viewing up over 60% with Nick Jr. and the Disney Channel up around 30%.
Live video viewing is rising fast
The Havas Media Group COVID-19 Media Behaviours Report found that in the UK 48% of people are watching more live TV than they did before lockdown, with around 40% watching more video on demand and streaming services. The report also showed that Live TV has a 40%+ upswing in all age groups, whereas streaming and VOD growth was concentrated in the younger age groups. Havas also reported strong TV growth for TV viewing in the other regions monitored, including France, Germany Italy and China.
In the USA, reports are showing total viewing hours up for live TV, driven upwards through an increase in total news viewing by over 70%.
New business models
Operators and content distributors are once again finding the truth of necessity being the mother of invention, with changes to schedules and business models.
Discussing the challenge of lockdown viewing, Ryan Chanatry, general manager of Topic, a popular OTT streaming service powered by 24i, told us that he is producing a limited series comedy special, to lighten people’s spirits and has been able to rearrange its programming schedule to launch a few high-profile and most binge-worthy dramas and comedies earlier than initially planned.
Another interesting trend is looking afresh at movie windows, with some studios trying ‘straight to streaming’ release windows. Reporting on this trend, Colin Dixon of nScreen Media discussing NBCU pressing ahead with PVOD, wrote: “It (NBCU) released Trolls World Tour direct to digital on April 10, and the move seems to have paid off. The $20 rental generated $2-$3 million on the first day of release in the U.S. and could be headed to outstrip Avengers: Endgame first week of digital availability.”
Our customers are enjoying viewing uplifts, in some cases much higher than the figures reported above. At Amino and 24i we continue to work hard to support our broadcast clients to work as effectively and efficiently as possible and that our OTT and streaming customers can readily scale in line with demand.
I’m looking forward to watching how these trends will play-out and if they will permanently affect business models as well as enabling us all to view what we want, when we want, at home, at work or on the move; long after the COVID-19 lockdown is over.
Contact us today to find out 24i can help you scale and extend your OTT streaming services
Sep 01, 2020
From September 8th - 15th, join us on location in Amsterdam where we are talking to customers, partners, and colleagues about how businesses and technologies have developed since IBC last year. We also share insights on how to keep connected during the pandemic and tips on how to have fun when you do get to Amsterdam next!