Published August 23rd, 2018
The media and entertainment industry are undergoing a significant transformation driven by rapid advancements in technology, changing consumer habits, the rise of new competitors and different business models. The ability to adapt and innovate is crucial for media and entertainment companies if they are to win in this new environment.
At the Nordic TV Summit in Copenhagen on September 27th, Marco Frazier, SVP, International Distribution – Digital & New Platforms, AMC Networks International will offer insights into how to reinvent entertainment brands and launch entirely new services to under-served audiences. The session will explore the importance of harnessing expert curators, embracing fan communities and developing compelling content to appeal to a wide range of audiences in today’s competitive landscape.
Marco Frazier is Senior Vice President, International Distribution – Digital and New Platforms, AMC Networks International (AMCNI). In this position, Frazier oversees worldwide distribution of AMC Networks International’s linear channels with new and digital media platforms.
At the annual Nordic TV Summit we’ll take a look at the trends, technologies, consumer habits and innovations shaping the internet TV industry in the Nordics and beyond. With a phenomenal speaker line-up, featuring a stellar line-up of C-level speakers from the likes of iflix, TV2 Denmark, Altibox, Viaplay, AMC Networks, Endemol Shine Group, Filmstruck, and many more. Nordic TV Summit is recognized by industry professionals as one of the most important events in the OTT Calendar.
Nordic TV Summit 2018 will inspire, excite, entertain and provide you with the knowledge, inspiration and network to take your business to the next level. You’ll meet industry disruptors, be inspired by the leading minds and thinkers in the industry and gain unique industry insight.
Don’t miss out- Secure your ticket today at www.nordictvsummit.com – powered by 24i
Jun 15, 2014
Aug 15, 2017
According to new research from The Diffusion Group (TDG), binge viewing — that is, viewing more than one episode of a TV series back to back — is rapidly becoming universal, with nearly nine-in-ten ABUs binging at least occasionally. But the frequency of binge viewing skews strongly in favor of younger adults.TDG's new analysis, Binge Viewing - A Consumer Snapshot, identifies and profiles three groups of adult broadband users in terms of their binge viewing habits.
Heavy Bingers (binge daily, comprise 14 percent of ABUs),
Medium Bingers (binge monthly but not daily, comprise 51 percent of ABUs), and
Light/Non-Bingers (21 percent of ABUs that binge less than once a month, 14 percent that do not binge at all).
Importantly, TDG analysts found that the frequency of binging is strongly correlated with the viewer's age. For example, 58 percent of Heavy Bingers are between the ages of 18 and 34, while 56 percent of Light/Non-Bingers are age 45 and older."The fact that 31 percent of Heavy Bingers are between the ages of 18 and 34 further illustrates just how different millennial viewing habits are from those of older generations," notes Michael Greeson, President and Principal Analyst at TDG. "For more than a decade, TDG has predicted and observed a structural transformation in what it means to 'watch TV,' with viewing behavior slowly changing from an activity defined by flipping between different live shows on different networks, to one characterized by on-demand binging of individual series."As these consumers age and younger generations steeped in quantum habits follow behind them, Greeson argues that this behavior will only become more prominent, further impacting programming and distribution strategies.View TDG's latest analysis of contemporary viewing behavior, Binge Viewing - A Consumer Snapshot for an insight into the different segments of binge viewers — who they are, how they behave, and what drives their decisions and preferences.
Source: TDG Research
Jul 14, 2017