Published August 23rd, 2018
The media and entertainment industry are undergoing a significant transformation driven by rapid advancements in technology, changing consumer habits, the rise of new competitors and different business models. The ability to adapt and innovate is crucial for media and entertainment companies if they are to win in this new environment.
At the Nordic TV Summit in Copenhagen on September 27th, Marco Frazier, SVP, International Distribution – Digital & New Platforms, AMC Networks International will offer insights into how to reinvent entertainment brands and launch entirely new services to under-served audiences. The session will explore the importance of harnessing expert curators, embracing fan communities and developing compelling content to appeal to a wide range of audiences in today’s competitive landscape.
Marco Frazier is Senior Vice President, International Distribution – Digital and New Platforms, AMC Networks International (AMCNI). In this position, Frazier oversees worldwide distribution of AMC Networks International’s linear channels with new and digital media platforms.
At the annual Nordic TV Summit we’ll take a look at the trends, technologies, consumer habits and innovations shaping the internet TV industry in the Nordics and beyond. With a phenomenal speaker line-up, featuring a stellar line-up of C-level speakers from the likes of iflix, TV2 Denmark, Altibox, Viaplay, AMC Networks, Endemol Shine Group, Filmstruck, and many more. Nordic TV Summit is recognized by industry professionals as one of the most important events in the OTT Calendar.
Nordic TV Summit 2018 will inspire, excite, entertain and provide you with the knowledge, inspiration and network to take your business to the next level. You’ll meet industry disruptors, be inspired by the leading minds and thinkers in the industry and gain unique industry insight.
Don’t miss out- Secure your ticket today at www.nordictvsummit.com – powered by 24i
Sep 09, 2020
Choosing a name is never easy, whether it is for a child, product or company. In episode 3 of IBC On Location, Kjeld Beijer, Partnerships Manager at 24i, visits our Amsterdam-based subscription technology partner, Cleeng to find out the origins of the company name and what that has to do with the popular Dutch vending snack bar the FEBO!
Talking outside his office on the Herengracht in the majestic heart of Amsterdam's Golden Corner, Luc Bleylevens, Senior Product Director at Cleeng, draws parallels between the district's role in the Dutch golden age of commerce and today's golden age of television.
With people in the US signing up to an average of four streaming video services during the COVID-19 pandemic, service providers are having to rapidly scale, offer new business models, and adopt smarter marketing tactics in order to keep pace with increased demand and competition. They also have to address the thorny issue churn. On this topic, Luc explains how, by using a mix of data and creativity, providers are able to recognize pre-churn indicators and then address them with their subscribers before it's too late.
Jun 17, 2020
The streaming video market is fiercely competitive and heavily dominated by a few key players. However, over the past few months, smaller, niche services have witnessed phenomenal growth as people seek out new live and on-demand content to keep them entertained.
In episode 3 of the #In Conversation With… video series, Ryan Chanatry, General Manager of Topic, the new streaming video service from First Look Media, reveals how by complimenting vs competing with the streaming giants, the service is creating a strong following of "Culture Cravers" looking for new perspectives and viewing experiences.
Hosted by Craig Kierce and recorded from home, we hope you enjoy watching and invite you to check out Ryan's blog on the subject here.
Sep 11, 2020
In the last episode of our IBC On Location series, Florian Laroye, 24i's VP Design shares the journey the 24i brand is taking and the design principles that he and 24i Brand Designer, Katya Rassadina, are using to guide them along the way.
While 24i has developed enormously during its 11-year history, however, our brand has only had one update in all that time. About a year ago we decided it was time to apply the same creativity and innovation we bring to our industry to our own brand and give it a serious refresh.
To do this Katya and I have followed a few key principles:
Firstly, we removed the slash from the 24i logo to simplify it to the extreme. The numbers 24 and the letter 'i' are enough and say it all: 24i = 24 Innovation.
Secondly, we replaced our letter fonts with modern alternatives. This helps us stand out in an ecosystem where companies are mostly fairly conservative in their branding.
The third principle is the introduction of two, new, primary colors - Crimson (pink?) and Peacock. Crimson evolves us from our previous dark red color pallet, brightening up our brand and representing our passion for what we do. Peacock represents 24i's professionalism and offers a darker more stable complement to the bright and fiery Crimson color.
We have already rolled out our new branding across our social channels, marketing campaigns, and materials and we look forward to it taking centerstage in our new 24i website which is coming soon.