Published September 10th, 2014
Amsterdam, Netherlands, September 10, 2014 – TV app developer 24i introduces its product ‘Smart Operator’ at the annual trade show IBC in Amsterdam. The Smart Operator enables TV operators to reach out with their TV channels and VoD content to any consumer screen worldwide, from TV to mobile phone.
The Smart Operator is an IPTV and OTT TV Everywhere front-end solution that enables operators to bring an interactive TV experience to any screen. It offers a uniform interface and interoperability across all connected devices, ranging from Smart TVs, game consoles and set-top boxes to tablets and smartphones. The product enriches the traditional TV experience of live TV and Video-on-Demand with a multi-screen approach and innovative features like SocialTV, Pause & Restart TV, Cloud PVR and User Profiling & Recommendations.
Martijn van Horssen, CEO of 24i, comments: “With the Smart Operator, offering a modern, multi-screen TV experience is now within reach for any operator, on a pay-per-user basis. Their consumers enjoy a personalized TV offering on all of their devices, wherever they are. Imagine watching live TV on your tablet in the train and switching to your Smart TV when you get home. A uniform TV experience, platform agnostic: that’s our innovative and strategic offering to operators and broadcasters.”
The multi-platform IPTV and OTT TV app can be deployed on top of any existing or newly chosen back-end system. A separate set-top box is an option, not a necessity. 24i demonstrates the Smart Operator and other TV app solutions at the IBC trade fair in Amsterdam in hall 14, booth L05 until September 16th.
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Seamless integrations; The solution further offers a comprehensive suite of connectors that integrate seamlessly with existing systems and partners, allowing customers to enable/disable a range of integrations. For example analytics (Adobe Analytics, Google Analytics) or advertisement (FreeWheel, Google DFP), recommendation, etc.
Powerful and robust API: The flexible API is designed as an independent component, which is integrated with the SmartOTT Backstage Metadata/Data-source component. It can also connect to any source containing metadata, app configurations, etc.
An optimized unified point of access for all applications to retrieve app configurations, metadata and additional services not provided by the OVP, such as recommendations powered by Microsoft Azure.
Metadata enrichment system; a tool to import the metadata from the OVP into the system allowing clients to improve and differentiate their content data
Data-source and import/export tool for all application related configurations, including but not limited to; Template, Menu, Pages, Sections, Playlists, third party integration configurations.
Personalization – combining user preferences and rich metadata for customized content recommendations.
Content and metadata orchestration; a query builder & collection editor allowing customers to create curated playlists, meaningful content collections and schedule publishing- for smarter planning and scheduling of content workflows.
App configuration tool; allowing clients to select the modules & content they want to show on each page of their front-end apps, on any device.
Intuitive branding tool; enabling customers to incorporate their brand & look across all their apps, on any device, from uploading their logo to posting a promotional message.
Advanced user & role management; offering possibilities to customize the roles within an application with granular permissions.
Easily create application pages through a defined set of page blueprints (browse, search, settings), gives customers the freedom to arrange, schedule, order and publish their content as they wish.
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