Published August 16th, 2017
Industry leading Internet TV app leader honored to be amongst the finalist in the industry recognized Streaming Media Readers Choice award 2017.
Amsterdam, The Netherlands, August 16th, 2017, 24i Media, an industry-leading global TV app developer for the world’s top media companies, today announced that it has been named Finalist in the category “Best Multiscreen Solution” in the Streaming Media Readers Choice Award 2017.
Nominated by fans and peers alike, 24i and our turnkey, world class TV app solution, SmartOTT, has been named Finalist in the 2017 Streaming Media Readers Choice Award, in the category for “Best Multiscreen solution”, a category covering Over-the-top and “catch-up” solutions for delivering television content online to multiple devices, including set-top boxes, smart TVs, mobile phones, tablets, and more. Big thanks to everyone who voted for us!
“Streaming Media readers are sophisticated users of technology and we’re thrilled by the fact that they’ve noticed our products and casted their vote on us,” said Martijn Van Horssen, CEO at 24i Media. “We’re proud of our broad range of internet TV apps offerings we have, enabling our customers to create flexible and personalized apps across all devices.”
Powerful and flexible, SmartOTT, is a turnkey TV app solution for all devices, empowering leading operators, broadcasters, media companies and content owners across the world to seamlessly create, manage, distribute and monetize their premium content across all networks and devices. Powered by 24i’s proven AppCore production framework, the template-based SmartOTT solution ensures fast time-to-market and proven UI & UX. Learn more about SmartOTT.
Meet 24i Media at IBC, booth 14.D30
24i Media will be showcasing their feature rich set of TV applications including SmartOTT and SmartOTT Backstage at IBC, booth 14.D30 in Amsterdam, Sept 15-19. Drop by our stand or book a meeting to discover how you can leverage 24i’s next generation tools and technologies to stand out from your competitors and capitalize on our flexible and proven solutions and take your Internet TV ambitions to the next level.
About 24i Media (www.24i.com)
24i is an industry-leading global TV app developer with award-winning technology that helps customers develop and deploy apps faster and more efficiently on all devices, screens and platforms. 24i empower broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom, Sinclair Broadcasting Group, Globo, RTE, NPO, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms, turning viewers into fans.
24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid, Copenhagen and Brno.
For more information, please visit www.24i.com.
Sep 12, 2014
Nov 12, 2014
Jun 07, 2017
The Netherlands, June 8th – 24i Media, a leading provider of multi-screen TV apps, announced today that they have joined forces with Isobar and Carat to create and implement addressable TV for SBS Broadcasting. The first campaign for SBS broadcasting is of the brand Chio Heartbreakers started with HbbTV which is supported by all SBS stations.
In close partnership with Chio, 24i, Isobar and Carat- SBS Broadcasting in the Netherlands just made their first steps into the battle of ad revenue by implementing addressable TV. With its partners, SBS has developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Dorine van Mullem-Ale, Director of Business Intelligence & Strategy at SBS: "Our ambition as a broadcaster is to develop addressable TV in the Netherlands. This implies content enrichment for the consumer and relevant contact moments for the advertiser. I would like to take an example of countries like Germany and England who made some very successful steps in the new TV shows. We have complete confidence in Carat, Isobar and 24i to make addressable TV a success. The first step as part of a comprehensive data strategy is taken together with a standardized solution that we can provide to all advertisers. "
400,000 Dutch people are able to receive the HbbTV signal. During the Chio Heartbreakers campaign, they are presented with layers appearing during the program produced by Talpa; “Should we play a game”? By doing it this way, online activations are offered within the linear channel. The interactive message from Chio is shown during the “snack” moments on the SBS6 program. In addition, the Chio interaction moments will be deployed in the coming weeks within the commercial breaks for additional range. SBS has now developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Ronnie van Briemen, Head of AV Media at Carat: "From the partnership perspective we are able to continue to offer our advertisers added value in a highly evolving television market. Talking about HbbTV is one side but actually doing it, requires entrepreneurship. Together with our partners SBS, 24i and our sister agency Isobar, we make this happen for Chio. Our vision is that television will remain of great value for all kinds of brands. "
Addressable TV has become a way to make advertisers’ messages more relevant to viewers by better targeting according to their viewing habits and household profiles. This type of relevancy often leads to greater attention, engagement, and sales. Through its partnership with Carat and Isobar, 24i is underlining its focus on the forward-looking and innovative direction of its product portfolio and its commitment to their customers’ success across all platforms, devices, business models and regions.
“Through our partnership with Carat and Isobar, we are able to deliver superior results to advertisers by leveraging advancements in data and technology,” said Madelon Olsthoorn, VP Global Partnerships at 24i. “Bringing addressable capabilities to television will not only personalize the viewing experience across platforms and help enhance sales efforts with data-driven insights and automation, it will also enable advertisers to gain new insights into audiences to optimize their media buy. We are delighted to work with SBS Broadcasting on this project.”
HbbTV combines linear broadcast techniques with the Internet. Through HbbTV, various online consumer services (content enrichment like behind the scenes, interviews, games and e-commerce functionality) and advertisers (enhanced targeting options to facilitate the desired shift from contextual ads to one-to-one ads) can be offered.
24i is a leading vendor in Internet TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Sinclair Broadcasting Group, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms. 24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid and Brno.