Published May 12th, 2015
Amsterdam, May 12, 2015 – Leading TV app developer 24i Media has launched a new 4K/UHD smart TV app on behalf of Videoland, the leading video-on-demand company owned by RTL, serving the Dutch and Belgian markets. 24i’s new app for Videoland will initially be available on Samsung, LG and Sony smart TVs, and it is the first of its kind to deliver 4K and UHD-quality “TV everywhere” content to Europe’s smart TV market.
“As the demand for streaming HD video grows, delivering that content in a user-friendly format required by leading-edge, connected devices grows that much greater. A large number of these devices are smart TVs. The 4K display market could be at least $52 billion by 2020 and our work with Videoland and RTL is an early milestone in what will eventually be a standard in the market, which we believe will be led by smart TVs” said 24i CEO Martijn van Horssen.
24i Media’s app for Videoland is the first to deliver 4K content for European market smart TVs, which are quickly replacing traditional sets across the globe. In conjunction with the Videoland release, 24i has also upgraded its Smart Operator app with live 4K capabilities on selected platforms, as a “virtual set-top box” application, combining traditional and OTT content delivery in a single, platform-agnostic user experience. The Smart Operator app enables fast software updates via the cloud to meet firmware and TV platform upgrades immediately and to improve quality and reduce playback bugs. The Smart Operator therefore not only realizes new and innovative revenue streams, it also drastically lowers costs of logistics, service and CAPEX for operators.
“I am very proud that we have again proven our ability to operate on the forefront of future TV developments. Streaming 4K-quality content on a smart TV, without the need for a set-top box or other hardware add-on, is the future not just of ‘TV Everywhere,’ but of television itself. Being able to provide subscription or transaction-based access to 4K content generates substantial new revenue streams for TV app owners. This next-generation TV app for our longtime client RTL is the latest step in a long list of TV innovations with them, from the catch-up services we started with to the new up-and-coming cross-sell possibilities of 4K content in innovative OTT and MCN propositions, engagements and transactions ” added van Horssen.
About 24i Media
24i conceives, designs, develops, deploys and maintains TV apps for any screen, from smart TVs to set-top boxes, game consoles, tablets and mobiles. Operating from offices in Amsterdam, Madrid, Buenos Aires and Los Angeles, a talented team of media engineers and media professionals develops solutions for international clients such as RTL, Pathé, Nubeox, FOX Sports and many others. 24i is an innovative media technology company established in 2009, when the first connected TVs were just hitting the market. Since then, 24i has grown into a thought and product leader for TV app development, partnering with TV manufacturers, broadcasters, operators and content owners. With new initiatives such as over-the-top TV services, market dynamics for TV content delivery are changing rapidly. 24i Media aims to become a dominant player in this market.
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The Netherlands, June 8th – 24i Media, a leading provider of multi-screen TV apps, announced today that they have joined forces with Isobar and Carat to create and implement addressable TV for SBS Broadcasting. The first campaign for SBS broadcasting is of the brand Chio Heartbreakers started with HbbTV which is supported by all SBS stations.
In close partnership with Chio, 24i, Isobar and Carat- SBS Broadcasting in the Netherlands just made their first steps into the battle of ad revenue by implementing addressable TV. With its partners, SBS has developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Dorine van Mullem-Ale, Director of Business Intelligence & Strategy at SBS: "Our ambition as a broadcaster is to develop addressable TV in the Netherlands. This implies content enrichment for the consumer and relevant contact moments for the advertiser. I would like to take an example of countries like Germany and England who made some very successful steps in the new TV shows. We have complete confidence in Carat, Isobar and 24i to make addressable TV a success. The first step as part of a comprehensive data strategy is taken together with a standardized solution that we can provide to all advertisers. "
400,000 Dutch people are able to receive the HbbTV signal. During the Chio Heartbreakers campaign, they are presented with layers appearing during the program produced by Talpa; “Should we play a game”? By doing it this way, online activations are offered within the linear channel. The interactive message from Chio is shown during the “snack” moments on the SBS6 program. In addition, the Chio interaction moments will be deployed in the coming weeks within the commercial breaks for additional range. SBS has now developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Ronnie van Briemen, Head of AV Media at Carat: "From the partnership perspective we are able to continue to offer our advertisers added value in a highly evolving television market. Talking about HbbTV is one side but actually doing it, requires entrepreneurship. Together with our partners SBS, 24i and our sister agency Isobar, we make this happen for Chio. Our vision is that television will remain of great value for all kinds of brands. "
Addressable TV has become a way to make advertisers’ messages more relevant to viewers by better targeting according to their viewing habits and household profiles. This type of relevancy often leads to greater attention, engagement, and sales. Through its partnership with Carat and Isobar, 24i is underlining its focus on the forward-looking and innovative direction of its product portfolio and its commitment to their customers’ success across all platforms, devices, business models and regions.
“Through our partnership with Carat and Isobar, we are able to deliver superior results to advertisers by leveraging advancements in data and technology,” said Madelon Olsthoorn, VP Global Partnerships at 24i. “Bringing addressable capabilities to television will not only personalize the viewing experience across platforms and help enhance sales efforts with data-driven insights and automation, it will also enable advertisers to gain new insights into audiences to optimize their media buy. We are delighted to work with SBS Broadcasting on this project.”
HbbTV combines linear broadcast techniques with the Internet. Through HbbTV, various online consumer services (content enrichment like behind the scenes, interviews, games and e-commerce functionality) and advertisers (enhanced targeting options to facilitate the desired shift from contextual ads to one-to-one ads) can be offered.
About 24i Media (www.24i.com)
24i is a leading vendor in Internet TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Sinclair Broadcasting Group, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms. 24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid and Brno.