Published April 21st, 2017
Amsterdam, The Netherlands, April 21st 2017 – 24i Media, a leading provider of multi-screen TV apps, announced today that they have integrated the cloud-based Microsoft Cognitive Services Recommendations API to enable their customers to easily build a smarter recommendation engine. The Recommendations API is pre-integrated in 24i’s recently launched CMS, SmartOTT Backstage.
“The hottest driver for Over-the-Top (OTT) growth is customized, user-specific discovery algorithms – the ability to wow consumers with a stunning personalized user experience.” said Martijn Van Horssen. “By integrating Microsoft Cognitive Services Recommendations API, we empower our customers to take personalization to the next level and significantly reduce customer churn and increase revenue growth.”
Today’s viewers expect you to really know them and personalize your recommendations to help them through the search and discovery process. They also expect a service that is personalized and delightful at every stage of the experience from sign-up to discovery and viewing to renewals. With the Microsoft Cognitive Services Recommendations API, using cognitive computing to deliver a number of algorithm-derived results, such as Frequently Bought Together (FBT) products, item-to-item recommendations, and customer-to-item flows, 24i enables their customers to generate higher consumption, customer satisfaction and increased revenues with a smarter recommendation engine.
“24i Media underscores our commitment to provide our customers with state-of-the-art innovation in cloud technology. ,” said Tony Emerson, Managing Director, Worldwide Media & Cable at Microsoft Corp. “By integrating Recommendations API, part of Microsoft Cognitive Services, 24i allows their clients to customize what’s being fed based on the user history so their customers end up with higher engagement and lower churn – both key metrics for successful OTT services today.
Key features in the integrated recommendation API from Microsoft Azure:
Meet 24i at NAB Show 2017, booth #SU11702CM
24i will be exhibiting at the NAB Show in Vegas, April 24- 27, booth #SU11702CM where they will be showcasing their innovative stack of services and product offerings for broadcasters, networks and content owners. To learn more about the Microsoft Azure integration, the newly launched CMS, SmartOTT Backstage or to schedule a meeting with a 24i Media representative at the NAB Show, please visit http://www.24i.com/meet-us-nab-2017/
About 24i Media (www.24i.com)
24i is a leading vendor in Internet TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Sinclair Broadcasting Group, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms.
24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid and Brno. For more information, please visit www.24i.com.
For more information, please contact:
Mob: + 45 29 66 64 20
Sep 18, 2015
Apr 05, 2017
We are pleased to share the latest news from 24i with you, announcing that Brynhild Vinskei is joining the executive board of the leading TV app specialist, 24i. More details in the press release below.
Amsterdam, The Netherlands, February 16th 2017 – 24i Media, a leading provider of multi-screen TV apps, today announced the appointment of former Xstream executive, Brynhild Vinskei, as Chief Markets Officer. In her new role, she will head the global Sales and Marketing activities for the company and play an instrumental role in the strategic development, expansion and growth of the company globally.
"We are delighted to welcome Brynhild as Chief Markets Officer at 24i.” said Martijn Van Horssen, CEO at 24i. “Brynhild brings extraordinary business expertise and marketing leadership, and is recognized in the industry for developing and executing strategies that have accelerated growth and created significant brand value.Her insight and industry knowledge will help us elevate the 24i brand, enable us to respond to the increasing demand for our services globally, and drive revenue growth across our entire product portfolio.” Hans Disch, 24i’s CSO, adds to that: “Brynhild is the personification of the new phase 24i has reached in successfully executing its global growth strategy. Martijn and I look forward to work with Brynhild and our executive management team, as we continue our enterprise, focused on our joint ambition of changing the future of TV – and realize it."
In her most recent position as Chief Marketing Officer at Xstream, she helped establish the company as a leader in OTT solutions. In a career that spans 17 years, Brynhild has held senior positions managing all aspects of sales, marketing, partner management, communication, events, product marketing, strategic planning and business development. Under her leadership, 24i will continue to drive a stronger global market presence and strengthen strategic partnerships with customers and partners.
Speaking of her new appointment, Brynhild Vinskei says "I am thrilled to be joining the 24i team at such a pivotal time in the company’s history. 24i has been growing extensively over the past few years and is well poised for its continued growth ambitions, helping customers to create highly flexible, personalized and cost-effective TV app solutions across all devices. The consistent 50% yearly growth in sales, achieved through its innovative product stack, validates its commitment and passion to offer their customers future proof, best-in-breed technology. I look forward to applying my expertise to leverage industry trends and drive revenue growth, while being a part of an incredibly innovative, ambitious and close team."
About 24i Media (www.24i.com)
24i is a leading vendor in Smart TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms.
24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid and Brno.
Jan 07, 2016