Published September 13th, 2014
Amsterdam, Netherlands, September 13, 2014 – Uruguayan cable operator Nuevo Siglo has contracted Amsterdam-based developer 24i to implement their ‘Smart Operator’ solution, thus enabling the operator to add Smart TVs and game consoles to their OTT service ‘NS Now’. The Smart Operator is a TV Everywhere front-end solution that enables operators to deliver an enriched TV experience to any screen.
Nuevo Siglo already provided OTT content on tablet and mobile and is now partnering with 24i to include Connected TV screens in their offering. 24i’s Smart Operator enables OTT delivery of a rich TV experience to all connected devices, including Smart TVs and game consoles. It delivers the familiar experience of live TV and video-on-demand, and extends it with many features, including Pause & Restart TV, personalized user profiles & recommendations, Cloud PVR, and SocialTV. The Smart Operator technology ensures the user enjoys a uniform experience on all devices. With the appointment, 24i and Nuevo Siglo enter into a long-term agreement, as the Smart Operator is employed in a license-based model.
Eduardo Mandía del Castillo, Sales & Programming Director of Nuevo Siglo, comments: “To serve our customers with the most complete offering, it was vital for us to extend the reach of NS Now to include Smart TVs and game consoles. While doing this, we wanted to keep the same interface that users recognize from their tablet and mobile. 24i’s track record shows that they are more than capable of delivering on this goal.”
Martijn van Horssen, CEO of 24i, says: “Our Smart Operator is suitable for this project because it is a platform-agnostic product that can be fitted to any back-end system. It can be integrated with Nuevo Siglo’s current technology framework without adjustments from their side. We are excited to work with Nuevo Siglo, our first Uruguayan client, on this project.”
24i demonstrates its Smart Operator solution at the IBC trade fair in Amsterdam, hall 14, booth L05 until September 16th.
Mar 28, 2018
The companies’ combined capabilities will create greater value for customers and set the pace in a fast-evolving industry
Jun 07, 2017
The Netherlands, June 8th – 24i Media, a leading provider of multi-screen TV apps, announced today that they have joined forces with Isobar and Carat to create and implement addressable TV for SBS Broadcasting. The first campaign for SBS broadcasting is of the brand Chio Heartbreakers started with HbbTV which is supported by all SBS stations.
In close partnership with Chio, 24i, Isobar and Carat- SBS Broadcasting in the Netherlands just made their first steps into the battle of ad revenue by implementing addressable TV. With its partners, SBS has developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Dorine van Mullem-Ale, Director of Business Intelligence & Strategy at SBS: "Our ambition as a broadcaster is to develop addressable TV in the Netherlands. This implies content enrichment for the consumer and relevant contact moments for the advertiser. I would like to take an example of countries like Germany and England who made some very successful steps in the new TV shows. We have complete confidence in Carat, Isobar and 24i to make addressable TV a success. The first step as part of a comprehensive data strategy is taken together with a standardized solution that we can provide to all advertisers. "
400,000 Dutch people are able to receive the HbbTV signal. During the Chio Heartbreakers campaign, they are presented with layers appearing during the program produced by Talpa; “Should we play a game”? By doing it this way, online activations are offered within the linear channel. The interactive message from Chio is shown during the “snack” moments on the SBS6 program. In addition, the Chio interaction moments will be deployed in the coming weeks within the commercial breaks for additional range. SBS has now developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Ronnie van Briemen, Head of AV Media at Carat: "From the partnership perspective we are able to continue to offer our advertisers added value in a highly evolving television market. Talking about HbbTV is one side but actually doing it, requires entrepreneurship. Together with our partners SBS, 24i and our sister agency Isobar, we make this happen for Chio. Our vision is that television will remain of great value for all kinds of brands. "
Addressable TV has become a way to make advertisers’ messages more relevant to viewers by better targeting according to their viewing habits and household profiles. This type of relevancy often leads to greater attention, engagement, and sales. Through its partnership with Carat and Isobar, 24i is underlining its focus on the forward-looking and innovative direction of its product portfolio and its commitment to their customers’ success across all platforms, devices, business models and regions.
“Through our partnership with Carat and Isobar, we are able to deliver superior results to advertisers by leveraging advancements in data and technology,” said Madelon Olsthoorn, VP Global Partnerships at 24i. “Bringing addressable capabilities to television will not only personalize the viewing experience across platforms and help enhance sales efforts with data-driven insights and automation, it will also enable advertisers to gain new insights into audiences to optimize their media buy. We are delighted to work with SBS Broadcasting on this project.”
HbbTV combines linear broadcast techniques with the Internet. Through HbbTV, various online consumer services (content enrichment like behind the scenes, interviews, games and e-commerce functionality) and advertisers (enhanced targeting options to facilitate the desired shift from contextual ads to one-to-one ads) can be offered.
About 24i Media (www.24i.com)
24i is a leading vendor in Internet TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Sinclair Broadcasting Group, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms. 24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid and Brno.
Nov 12, 2014