Published March 27th, 2017
American consumers’ status as a binge watching, streaming, multitasking nation enters 2017 with strong momentum according to Deloitte’s 11th “Digital Democracy Survey.” Nearly three-quarters (73%) of US consumers and nearly 90% of millennials have watched binged video content, according to the findings in the new report. With 84 percent of Americans on social networks – social media has evolved well beyond “socializing” and is being used to discover new content, get news and resolve customer service issues.
“American consumers continued to stream, binge watch and demand more media in 2016. As the growing forces of social media and over-the-top services continue to accelerate, particularly among millennials and Generation Z, the consumer rules,” said Kevin Westcott, vice chairman and U.S. media and entertainment leader, Deloitte LLP. “The shift to streaming, mobile, on-demand services and personalization are significant opportunities in 2017. Brands can bring new value, services and incredibly entertaining content to the empowered consumers across all age groups in a manner that can be monetized.”
Among the key findings from Deloitte’s Digital Democracy survey include:
Streaming, pay TV, binge watching – full speed ahead
Advertising – big opportunities for mobile and online in 2017
The Social Network is the Network
Over 70 percent of millennials have used social media to interact with corporate customer service in the last year; 71 percent of those that have used social media to resolve customer service issues believe they will get a better company response because it’s public.
Total TV usage was down 4.2% on a total day basis for 18-49 viewers, with English-language broadcast networks losing 10.3%, according to Pivotal Research Group.
Ad-supported cable networks accounted for a 40.7% share (down from 43.3 a year ago); English broadcast network usage now accounts for 19% (versus 20.4% a year ago); and video game console usage, 9.2% share (8.7% in February 2016).
National TV commercial (C3) impressions among 18-49 dropped 7.2%, with prime time down 4.8%.
Pivotal says total national TV advertising loads in minutes per hour were up to 10.8 from 10.6. Viacom networks commands the largest 18-49 C3 commercial share -- at 15.3%. NBC Universal is next at 13.6%; Time Warner, 12.2%; 21st Century Fox, 10.5%; Disney-ABC Television, 8.6%; Discovery Communications, 6.8%; Scripps Networks Interactive, 5.4%; CBS, 5.3%; and AMC Networks, 4.0%.
Sep 24, 2015
Time flies! It’s been over a week since we exhibited at IBC (International Broadcasting Convention), our second time at this most influential annual event for media professionals, worldwide. The endless RAI Conference Center halls seemed even bigger than last year and attracted many different attendants from all over the world, well over 55,000.
As for us, we’ve had an amazing time at IBC 2015, meeting old friends and greeting many new, interesting people at our booth, showing them our latest TV apps and OTT innovations.
At our booth we introduced, among others:
- ‘NS Now’ – the OTT service for Uruguayan operator Nuevo Siglo on Smart TVs with advanced content protection technology (together with our partner Conax)
- Our set-top box-less operator solution on Philips Smart TVs
- Smart Operator on Entone set-top boxes and other RDK compliant devices
- The first Dutch interactive HbbTV app for TV advertisers
- The brand new app for Next Generation Sports Network on Roku
- RTL’s Videoland as the first of its kind 4K/UHD premium video app in the European Smart TV market
Furthermore, we were honored to be the host to many booth tours organized for professionals in the broadcast industry as well as for a growing number of booth tours specifically catered to advertisers and media buying agencies.
Again this year, we enjoyed our daily ‘Happy Hour’ with cold beers and the traditional Dutch delights called ‘bitterballs’ while, of course, welcoming great guests.
The IBC would not be the same without our colleagues from Los Angeles, Buenos Aires and Madrid, so we flew them in to join us and to join their respective clients and partners attending IBC 2015.
In addition to our busy appointment schedules at the booth, we were also invited to speak as TV app thought leaders at two occasions. Our CSO, Hans Disch, spoke at the conference session 'Media Innovators from the Low Lands’, while our CEO Martijn van Horssen and CTO Pieter Siekerman shared their insights on the latest developments in the OTT landscape and highlighted how this changes the game for TV content distribution.
Last, but not least, we are proud to be a founding member of the Dutch Media Innovators network, launched at IBC 2015: a collaboration of Dutch media companies & the Netherlands Enterprise Agency (Dutch government) with the goal to foster business activities in California, USA.
IBC 2015 has been fantastic! We’d like to thank everyone who helped us making this event so successful and we’re already looking forward to IBC 2016 in our hometown Amsterdam!
Apr 28, 2015
Apr 20, 2017