NAB 2017 IN LAS VEGAS

Published March 20th, 2017

Venue
This year we are visiting The NAB Show in Las Vegas from April 22-27, 2017 and we are located in the South Upper hall, booth #11702.

Attend the NAB on us, simply use the guest pass code LV8529 when you register here: https://goo.gl/JyhOue 

What can you expect?
Our CEO, Martijn van Horssen will join a Panel Debate: “End to End Delivery of OTT Products and the Business Opportunities”. This panel will actionable insights into delivering end-to-end OTT products and the business opportunities it offers with key insight and learnings from one of the largest and most diversified television broadcasting companies in America, Sinclair Broadcast Group, Inc., and the steps to driving revenue and engage consumers on multiple platforms.

Date: Wednesday April 23rd
Time: 2:30 – 3:00 pm
Location: CMIP Debate Theater | Connected Media | IP Pavilion

Also, he will attend a Penal debate presentation; “TV innovation and future trends: a 2020 vision”, where the future trends will be discussed.

Date: Wednesday April 23rd
Time: 4:00 – 4:45 pm
Location: CMIP Debate Theater | Connected Media | IP Pavilion

Schedule a meeting today to learn how 24i’s solutions can bring you OTT success!

We are looking forward seeing you there!

About NAB
NAB Show is an annual trade show produced by the National Association of Broadcasters. It takes place in April at the Las Vegas Convention Center in Las Vegas, Nevada. The show’s tagline is “Where Content Comes to Life”.

A New Survey Finds Original Content Investment Paying off for Netflix and Amazon Video

New Survey Finds Original Content Investment Paying off for Netflix and Amazon Video Great news for the exploding SVOD arena – a greater number of consumers are paying for multiple OTT products. According to a new research by 451 Research, 19% of streaming subscribers are paying for three or more services – up 4 points over the previous year. These streaming enthusiasts are creating their own bundles of video services, starting with Netflix (95%) and Amazon Video (82%) then adding a combination of subscription and a-la-carte platforms including Hulu, HBO Now and iTunes. The firm’s latest Voice of the Connected User Landscape study, based on a survey of 1,270 people in North America, said that increased adoption speaks to the rise of consumer self-bundling, led by Netflix and Amazon Video, with additions of services like Hulu and HBO Now. Among all respondents who pay for a streaming service, 79% say they subscribe to Netflix and 53% to Amazon Video and continues to be the growth story, up 5 points over the past year. Access to movies (50%) remains the top reason why consumers pay for streaming video services; viewing complete seasons of TV shows (45%) is a close second and has increased 6 points in just six months.  Importantly, 33% of streaming subscribers chose their service for its original content, up 8 points year over year. Original content has always been a major differentiator forHBO Now and Showtime, but the VoCUL survey highlights a growing importance of original content among Netflix users (36%; up 9 points over a year) and Amazon Video users (36%; up 14 points over a year).  While both Netflix and Amazon Video users in the VoCUL survey have shifted towards watching more original content over the past two years, there is an even faster increase among Amazon Video users (from 7% to 31%) who say original content is their most watched type of video content, compared to Netflix users (from 20 to 32%).  “Netflix and Amazon Video have spent billions creating exclusive original content to differentiate themselves within a competitive streaming TV market, and our latest surveys show that it’s resonating with customers. Viewing original content has become a much more important factor over the past year in choosing streaming services, and the data shows consumers are simply watching more of it.” said Andy Golub, managing director of 451 Research's Voice of the Connected User Landscape end-user surveys and research. The study found that 41% of those who own an OTT device have a Roku streaming player or streaming stick, followed by an Apple TV device (35%), a Google Chromecast adapter (26%), Amazon Fire TV Stick (13%) or an Amazon Fire TV box (10%). Access the complete report here: https://451research.com/report-long?icid=4213?&utm_campaign=2017_press&utm_source=press_release&utm_medium=press&utm_content=apply_for_trial&utm_term=q1_2017_vocul_4213_pr