24i to speak at TV of Tomorrow show in San Francisco

Published June 27th, 2017

24i to speak at TV of Tomorrow show in San Francisco

24i will attend and speak at the 11th TV of Tomorrow Show (TVOT) taking place in San Francisco June 28-29th at the Golden Gate Club, The Presidio.

TVOT SF 2017 will feature networking/business development opportunities for attendees, innovative and effective branding options for sponsors and exhibitors, close to 200 World-Class speakers and panellists, hands-on workshops and Master Classes, the presentation of the 14th Annual Awards for Leadership in Interactive and Multiplatform Television, and much more. More details here http://www.thetvoftomorrowshow.com

At TVOT SF, 24i’s VP of Business development, Linda Abrams, will be joining the panel “Understanding the OTT Content Ecosystem: SVOD, Skinny Bundles and Beyond” in the Hawthorn Room on Thursday, June 29th at 3:30 pm.

This session will explore the contours of the OTT content ecosystem (including subscription- and ad-supported VOD services, skinny bundles, niche programming offerings and more) and debate its likely future trajectory and its potential impact on the TV industry as a whole.

Topics for discussion will include: How are OTT programming services being marketed to consumers, and what is being done to address their high rates of churn? How will issues with the delivery infrastructure on which they rely–such as ISP data caps and the FCC’s plans to reverse Title II net neutrality–impact their development? What will be the impact on the space of social-media/video giants such as Facebook, YouTube, Twitter and Snapchat rolling out new programming services? To what extent are OTT programming services’ user experiences and business models restricted by the expectations and established business practices of their content providers? How much progress have they made in innovating the presentation and discoverability of content through personalization and other methods–are they, as one prominent commentator recently put it, still “hamstrung by the legacy of broadcast TV”? If one of the major strengths of OTT programming services is their ability to generate granular data on viewer behaviour, how well have they been leveraging this advantage to date? How will the accountability enabled by new cross-platform audience measurement methodologies impact the space?

The panellist include:

  • Howard Horowitz, President, Horowitz Research (Moderator)
  • Linda Abrams, VP Business development, 24i
  • Ed Lee, VP of Content Acquisition, Roku
  • Arlen Marmel, General Manager, VRV, Ellation
  • Colin Petrie-Norris, CEO, Xumo

If you’re attending the TV of Tomorrow Show, let us know. We’d love to catch up for a coffee and chat about the future of TV. Book a meeting with us below.

Smart TVs to drive internet-connected TV growth

By the end of 2020 there are forecast to be 260 million installed devices attached to the Internet and able to deliver apps to TVs, according to the latest NPD Connected Intelligence forecast. This represents 31% growth in TV-connected devices over the forecast period, led by smart TVs and streaming media players. In fact, smart TVs will drive nearly half (48%) of installed Internet-connected TV device growth through 2020, while streaming media players will contribute 31 percent of ownership growth. The TV-Connected Device Forecast looks to shed light on how new generation smart TVs and evolved streaming media boxes and sticks will shape home entertainment. According to the forecast, by 2018, and through the end of the forecast period, household penetration of smart TVs will achieve relative parity with streaming media players as platforms delivering apps to TVs. “Sales of smart TVs and continued growth in streaming video will contribute to the increase of installed internet-connected TVs,” said John Buffone, executive director, industry analyst, NPD Connected Intelligence. “Additionally, 4K mass market adoption plays an important role, as nearly all 4K TVs are internet capable.” The rate of attaching connectable-TV devices to the internet is projected to increase from 73% in 2016 to 81% of installed units by 2020. This will eventually lead consumers to choose a preferred device and result in a diminished use of other devices. From January 2013 through January 2017, usage of installed internet capable TVs to access online content increased from 30 to 55%, demonstrating growing consumer interest in streaming video. As such, streaming media player original equipment manufacturers (OEMs), including Google, Roku and Amazon, continue to partner with TV OEMs to integrate their operating systems directly into displays. “All trends point to smart TVs and streaming media players driving the majority of growth in TV-connected devices. When you compound the increased usage for streaming video, it points to further dominance of these platforms, as they provide the premium content and ease of use consumers demand,” noted Buffone. Source: BroadbandTV News