Roku’s share of Streaming market on the rise

Published August 28th, 2017

The number of homes where Roku devices are used is increasing as it becomes a more popular way to consume TV programming as per a new report from Parks Associates.

New consumer research from Parks Associates (http://www.parksassociates.com/) reveals Roku (www.roku.com) is increasing its lead in the streaming media player landscape. As of Q1 2017, 37% of streaming media players owned by U.S. broadband households are Roku devices, up from one-third in Q1 2016. The firm’s latest industry report Reinventing CE: Transforming Devices to Service Platforms shows this increase in share of installed base puts Roku further ahead of its main competitors Amazon, Google, and Apple.

Roku emerged early as a U.S. market leader for streaming media players, and the company has held firmly to that position,” said Glenn Hower (http://www.parksassociates.com/staff/glenn-hower), Senior Analyst, Parks Associates. “Higher-priced devices, such as the Apple TV, have not been able to keep up with low-priced and readily available Roku devices, which can be found at Walmart for as low as $29.99.”

According to Parks Associates (http://www.parksassociates.com/), of the other major players in this market, only Amazon’s Fire TV had an increase in its share of installed base during the same timeframe. Amazon increased its share from 16% to 24% of streaming media players owned by U.S. broadband households, which moved the e-tailer ahead of Google for second place in streaming media player adoption. Google’s Chromecast now holds an 18% share of installed base, while Apple’s share fell to 15%.

“One-third of U.S. broadband households own a streaming media player,” Hower said. “The growth of the U.S. OTT market provided consumers with unprecedented ease of access to video content. These streaming media devices make for quick and easy access to the top OTT libraries.”

Reinventing CE: Transforming Devices to Service Platforms (http://www.parksassociates.com/report/reinventing-ce) examines how the CE industry has migrated from producing and distributing hardware to distributing OTT content and leveraging advertising models. It discusses the impact of the shift on the industry as well as industry progress in benefiting from the new business models. It also assesses the transition from hardware to software as more content is streamed from the cloud and the impact on CE devices such as streaming media players and gaming consoles.

 

Roku to speak at Nordic TV Summit in Copenhagen, September 28th 2017

Mark Hollett, Director, Business Development EMEA, Pay TV at Roku will be speaking at the annual Nordic TV Summit in Copenhagen on September 28th sharing his insight in the world of streaming devices and the future of devices in the multiscreen battleground.

Nordic TV Summit offers a unique opportunity for high- and mid-level TV executives to efficiently tackle big issues facing this industry—all while sharing information and learning from each others’ real world experiences as the OTT and TV business transforms before our eyes.

Join us (https://www.nordictvsummit.com/sign-up) for this must-attend event that brings together TV distributors, programmers and vendors to discuss the latest trends and challenges surrounding the TV business. More information on www.nordictvsummit.com

Additional research the report (http://www.parksassociates.com/report/reinventing-ce) shows:

  • 45% of U.S. broadband households own a smart TV.
  • Parks Associates estimates 15.6 million smart speakers with personal digital assistants were sold in the U.S. in 2016.
  • Nearly one-half of all U.S. broadband households own a gaming console

Source: Parks Associate

Nordic TV Summit 2017 Announces Speaker Lineup Featuring Netflix, Amazon Video, NRK, Facebook, Roku, Sinclair Broadcasting Group and more..

Copenhagen, Denmark, (Aug 28th, 2017) – Nordic TV Summit 2017 - taking place in Copenhagen September 28- today unveiled a phenomenal speaking lineup that includes some of the OTT industries foremost experts and thought leaders. Nordic TV Summit has announced a lineup of impressive keynote speakers chosen from a wide variety of key Internet TV industry areas. The announced speakers include Casey Wilms, Head of Products & Design, Content Platforms at Netflix, Stuart Clary, Head of Business Development at Amazon Video, Bjarne Myklebust, Head of Delivery at NRK, Mark Hollett, Director, Business Development EMEA, Pay TV at Roku, Casper Hald, CEO at Blockbuster, Ben Miller, VP Digital Product at Sinclair Broadcasting Group, Daniel Kafer, Facebook, Simon Murray, Principal Analyst at Digital TV Research, Marie Nilsson, CEO at Mediavision, Daniel Punt, Managing Director at FTI Consulting and many more. “We are very excited to offer this outstanding group of dynamic, leading-edge speakers at Nordic TV Summit this year,” stated Martijn Van Horssen, Founder and CEO at 24i Media. “This year’s line-up will showcase the best of the industry, demonstrating the Internet TV industry’s ability to innovate and remain competitive, while learning from thought leaders that are pushing the industry forward” Speakers will offer their insights and experience, as well as trends and actionable solutions on the most important issues facing the Internet TV industry in the Nordics and globally today, including monetization, personalization, addressable TV, new content distribution platforms, audience engagement and more. The annual Nordic TV Summit 2017 will inspire, excite, entertain and provide delegates with the knowledge, inspiration and network to take their business to the next level. Attendees will meet industry disruptors, be inspired by the leading minds and thinkers in the industry and gain unique industry insight. The list of speakers, attendees and sponsors is constantly growing — all contributing to making Nordic TV Summit the can’t-miss event of the fall season. For updates on speakers, the agenda, and to register for the event — which has limited seating — visit www.nordictvsummit.com Nordic TV Summit 2017 Additional Resources
  • Early bird registration (Ends September 1, limited passes left!) https://www.nordictvsummit.com/sign-up
  • See who’s signed up, speakers, the agenda and much more at https://www.nordictvsummit.com/sign-up
  • Nordic TV Summit 2017 event information, https://www.nordictvsummit.com/event-info
  • View the influential group of speakers includes Netflix, Amazon Video, Facebook, NRK, Sinclair Broadcasting Group and many more, https://www.nordictvsummit.com/speakers
  • Be inspired by a power packed agenda with thought leaders from the industry in the Nordics and Europe. View agenda here: https://www.nordictvsummit.com/agenda
  • Join the vibrant champagne reception where delegates will have the opportunity to rub shoulders with many of the most influential figures shaping the OTT industry.
  • Boat Cruise in the beautiful Copenhagen Canals
  • Nordic TV Summit Networking Dinner at the Grill Academy, a 3 course gourmet dinner with wine menu, prepared by the award winning chefs at the Grill Academy
  • Nordic TV Summit after party (known to be one of the best parties in the industry)
  About Nordic TV Summit Nordic TV Summit is one of the worlds’ premium events for the OTT and TV Everywhere industry. This is where the industry meets & greets, shares experiences, learns and gets inspired. At Nordic TV Summit, we carefully curate one full day of debate, discussion, education and prime networking opportunities our delegates can't get anywhere else—all of which are aimed at driving business forward. The Summit attracts a veritable "who's who" of the OTT, interactive TV, MVPD, Media, advertising and broadcasting industries across Europe.   For more information about the event, please contact Brynhild Vinskei Event manager for Nordic TV Summit Mob: +45 29 66 64 20 Brynhild.vinskei!@24i.com