European OTT / VOD Providers Leverage Population Diversity and Changing Subscriber Preferences to Expand Installed Base

Published July 10th, 2017

There is a high level of activity in the European over-the-top (OTT) / Video-on-Demand (VOD) services market in terms of financial investments, new features, and service launches. The fragmented ecosystem, with over 450+ unique video on demand service providers in the region, is transforming as partnerships between various stakeholders in the value chain increase to capture market share.

About EUR150 million was invested in 2016 in content and technology firms to drive expansion of connected video services. However, intense competition, price sensitivity among consumers, regulatory uncertainty due to Brexit policies, and the digital single market strategy of the European commission, are some of the challenges that could restrain the growth of the market in the near term.

Content personalization and customization strategies are crucial for growth, finds Frost & Sullivan’s Digital Transformation team

“Various events in the media industry in 2016 and early 2017 reflect that the OTT video industry in Europe is undergoing major transformation,” states Frost & Sullivan Digital Transformation Analysts Vidya S Nath and Swetha R K. “Despite being a highly fragmented market, there have been several new launches with innovative features and services.”

“Despite intense competition, a fragmented structure and regulatory pressure, the diversity of the population and changing subscriber preferences ensures that there is still space for everyone,” notes Swetha R K. “Strong content strategy and technological innovation will be the key to differentiation.”

Key factors fuelling growth in the European OTT market include:

• OTT/ VOD services being offered by the entire ecosystem of media companies including, Pay TV providers, broadcast  networks, OTT portals, and
social media companies
• Expanding Internet penetration levels and demand for travel-friendly options to watch TV that promote online multimedia consumption;
• Innovation in the form of several advanced value-added features and novel business models;
• Diverse international and local content and attractive bundling offers from TV providers that fuel OTT service adoption among a tech-savvy
population;
• Low penetration in Central and Eastern Europe, where demand for local content is booming; and
• Need for an assortment of service providers for different requirements of an OTT video operator, including compression, streaming, real-time
video analytics, user experience, and payment options.

“While the next 12 months hold a promising market outlook for OTT growth, the key to survival and sustenance of growth will depend on how various service providers are able to drive personalization and customization while differentiating their service value proposition, ” reveals Nath.

Nordic TV Summit – exploring Content personalization and customization strategies
According to the new research from Frost & Sullivan, content personalization and customization strategies are crucial for growth. At the annual Nordic TV Summit in Copenhagen, Sept. 28th, we’ll talk more about the need for content personalization and customization strategies, get insight from industry pioneers, share best practice and much more. Visit www.nordictvsummit.com for more details about this must attend event.

Source: Newswire

24i is nominated for the Streaming Media Readers’ Choice Awards 2017

We’re delighted to have been nominated for the best multiscreen solution in the 2017 Streaming Media Europe Readers Choice Award. The award is an annual industry competition hosted by Streaming Media Magazine, which lets readers choose their favourite streaming technology. 24i and our turnkey, world class TV app solution, SmartOTT, has been nominated in the category for best Multiscreen solution. A category covering Over-the-top and "catch-up" solutions for delivering television content online to multiple devices, including set-top boxes, smart TVs, mobile phones, tablets, and more. Cast your vote here today!
24i’s front-end solution for Over-The-Top TV distributors is an off-the-shelf, customizable template product that enables customers to remove complexity from their IPTV and OTT strategy. It’s a cohesive suite that enables you to simplify syndication and deliver your live and on-demand TV and video content, from one to hundreds of TV channels, to any screen. With this cost -efficient, turn-key solution operators can quickly expand their reach among the next generation of TV viewers, worldwide. This nimble and ever-evolving product offers a best-in-class user experience that drives engagement, turning viewers into fans and increases revenue.
Powerful and flexible, SmartOTT, is a turnkey TV app solution for all devices, empowering leading operators, broadcasters, media companies and content owners across the world to seamlessly create, manage, distribute and monetize their premium content across all networks and devices. Powered by 24i’s proven AppCore production framework, the template-based SmartOTT solution ensures fast time-to-market and proven UI & UX. Learn more about SmartOTT!    Your vote is highly appreciated! We’re naturally pretty pleased with being nominated for this prestigious award. Your vote would be highly appreciated. Voting closes on August 1st so cast your vote today! 
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