Binge Viewing is Pervasive, Though Age Plays a Key Role in Frequency

Published August 15th, 2017

86 Percent of Adult Broadband Users Binge View at Least Occasionally, With 58 Percent of 18-34s Binging Daily

According to new research from The Diffusion Group (TDG),  binge viewing — that is, viewing more than one episode of a TV series back to back — is rapidly becoming universal, with nearly nine-in-ten ABUs binging at least occasionally. But the frequency of binge viewing skews strongly in favor of younger adults.

TDG’s new analysis, Binge Viewing – A Consumer Snapshot, identifies and profiles three groups of adult broadband users in terms of their binge viewing habits.

  • Heavy Bingers (binge daily, comprise 14 percent of ABUs),

  • Medium Bingers (binge monthly but not daily, comprise 51 percent of ABUs), and

  • Light/Non-Bingers (21 percent of ABUs that binge less than once a month, 14 percent that do not binge at all).

Importantly, TDG analysts found that the frequency of binging is strongly correlated with the viewer’s age. For example, 58 percent of Heavy Bingers are between the ages of 18 and 34, while 56 percent of Light/Non-Bingers are age 45 and older.

“The fact that 31 percent of Heavy Bingers are between the ages of 18 and 34 further illustrates just how different millennial viewing habits are from those of older generations,” notes Michael Greeson, President and Principal Analyst at TDG. “For more than a decade, TDG has predicted and observed a structural transformation in what it means to ‘watch TV,’ with viewing behavior slowly changing from an activity defined by flipping between different live shows on different networks, to one characterized by on-demand binging of individual series.”

As these consumers age and younger generations steeped in quantum habits follow behind them, Greeson argues that this behavior will only become more prominent, further impacting programming and distribution strategies.

View TDG’s latest analysis of contemporary viewing behavior, Binge Viewing – A Consumer Snapshot for an insight into the different segments of binge viewers — who they are, how they behave, and what drives their decisions and preferences.

Source: TDG Research 

24i named Finalist in the Streaming Media Readers’ Choice Awards 2017

Industry leading Internet TV app leader honored to be amongst the finalist in the industry recognized Streaming Media Readers Choice award 2017. Amsterdam, The Netherlands, August 16th, 2017, 24i Media, an industry-leading global TV app developer for the world’s top media companies, today announced that it has been named Finalist in the category “Best Multiscreen Solution” in the Streaming Media Readers Choice Award 2017. Nominated by fans and peers alike, 24i and our turnkey, world class TV app solution, SmartOTT, has been named Finalist in the 2017 Streaming Media Readers Choice Award,  in the category for “Best Multiscreen solution”, a category covering Over-the-top and "catch-up" solutions for delivering television content online to multiple devices, including set-top boxes, smart TVs, mobile phones, tablets, and more. Big thanks to everyone who voted for us! “Streaming Media readers are sophisticated users of technology and we’re thrilled by the fact that they’ve noticed our products and casted their vote on us,” said Martijn Van Horssen, CEO at 24i Media. “We’re proud of our broad range of internet TV apps offerings we have, enabling our customers to create flexible and personalized apps across all devices.” Powerful and flexible, SmartOTT, is a turnkey TV app solution for all devices, empowering leading operators, broadcasters, media companies and content owners across the world to seamlessly create, manage, distribute and monetize their premium content across all networks and devices. Powered by 24i’s proven AppCore production framework, the template-based SmartOTT solution ensures fast time-to-market and proven UI & UX. Learn more about SmartOTT. Meet 24i Media at IBC, booth 14.D30 24i Media will be showcasing their feature rich set of TV applications including SmartOTT and SmartOTT Backstage at IBC, booth 14.D30 in Amsterdam, Sept 15-19. Drop by our stand or book a meeting to discover how you can leverage 24i’s next generation tools and technologies to stand out from your competitors and capitalize on our flexible and proven solutions and take your Internet TV ambitions to the next level. About 24i Media (www.24i.com) 24i is an industry-leading global TV app developer with award-winning technology that helps customers develop and deploy apps faster and more efficiently on all devices, screens and platforms. 24i empower broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost. 24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom, Sinclair Broadcasting Group, Globo, RTE, NPO, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms, turning viewers into fans. 24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid, Copenhagen and Brno. For more information, please visit www.24i.com.